Bombay Sapphire


An audit of Bombay Sapphire Brand Strategy, through the analysis of Bombay Sapphire Brand Positioning.

Category: Tags: ,

Bombay Sapphire Brand Strategy - Bombay Sapphire Brand Positioning - Bombay Sapphire Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Bombay Sapphire strategy by analyzing the Bombay Sapphire roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Bombay Sapphire, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Bombay Sapphire Gin is a gin produced by the Bombay Spirits Company. It is distilled at Laverstoke mill in the village of Laverystoke in Hampshire.

The brand was first introduced in 1986 by English wine merchants IDV. Diageo sold the brand in 1997 to Bacardi. Its name comes from the popularity of gin among the British during the British Raj. Sapphire refers to the violet-blue star of Bombay, which was mined from Sri Lankan mines and is now on display in the Smithsonian Institution.

It broke through the one million case barrier in 2000 when William Grant’s gin was released. After a long period of dormancy, Hendrick’S Gin started taking off around 2008, inspiring an abundance of boutique gins in their wake.
Bombay Sapphire

Bacardi launched Bombay Sapphire East in 2011. It was the brand’s first extension and boasted two botanical ingredients – Thai lemongrass and Vietnamese black peppercorn.

Bombay Sapphire Gin has always used creativity as a communication platform in their relation to mixologists and consumers by working with new generations of designers and art enthusiasts.

As a result, of the iconic blue bottles and the Thomas Heatherwick-designed brand home at Laverstokes Mill, creativity has played an essential role for the brand and still does through the Stir Creativity campaign.