Archives: Digital Products
London Essence
London Essence is a premium and stylish brand of mixers using cold distilled botanicals. Brand Positioning of London Essence Introduction London Essence is a premium mixer brand made in London in the late 1800s. The product has been consistently refined over time, but its core values have remained unchanged. The six key aspects of […]
J. Gasco
J. Gasco mixers for hipsters, launched in Italy in 2013, is a renowned player in the local mixology scene. Brand Positioning of J.Gasco Introduction J.Gasco is a unique brand that provides delicious and unique beverages for consumers. As part of our mission statement, we want to offer a tasty experience for everyone who drinks our […]
Fever-Tree
Fever-Tree is the leading premium mixer in the world of mixology. Launched in 2003 to improve the mixology experience. The Brand Strategy of Fever-Tree Introduction Fever-Tree, a producer of premium mixers and tonics, was founded in 2003 by Charles Rolls and is currently one of the fastest-growing companies in the world. The company has achieved […]
Fentimans
Fentimans is unique in their soft drinks production approach as they start with the infusion of botanical ingredients to extract the natural flavors. Then the flavored fluid is fermented to create the soft drink.
Cortese
Bevande Futuriste was born in 2014 in Treviso, after two years of research and development on the study of consumption outside the home in today’s modern and futuristic woman. Three partners: Alessandro Angelon, Elena Ceschelli, and Alberto Zamuner, are united by friendship and love for beauty in everything, with a strong experience in food and […]
East Imperial
A world-class collection of Kiwi-made tonic waters and mixers. All-natural, low sugar, and inspired by a 1903 recipe.
Alpex by Plose
Named after the Alpes and the Ibex, this mixers’ brand is part of the Plose water franchise.
Open Innovation Pill
We agree that Open Innovation sounds like a broad and inaccessible concept. It did until now.
Our Open Innovation lecture is an easy-to-understand yet complete overview of Open Innovation, which will clarify all your doubts about it.
The pill covers the evolution of Innovation from Closed to Open while introducing the typical OI funnel and its key components.
Knowledge pills because you need to know!
Brand Design Pill
Brand Design is the third pillar of Strategic Brand Management, after Brand Positioning and Brand Architecture. Of the three, it is often more complex to understand for those with less experience with design.
In our short lecture, we introduce the notion of Brand Design and its components through theory and examples. Conveniently on-demand. At your own pace.
Design plays a mission-critical role in branding and is instrumental in creating relevant consumer experiences by providing the context for Brands and Products to fulfill their missions.
Knowledge pills because you need to know!