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Why urban futures are mission-critical to anticipate tomorrow’s lifestyle insights leading to brand and innovation strategic success This blog entry will not address this dynamics that have been studied by the author for the last decade from the viewpoint of lighting design innovation and co-creation workshops, as documented in a number

  Strategic brand management is an incredibly vast array of complementary disciplines, which aim at creating a bridge between consumers, customers and a firm's vision. Nevertheless too often we associate only strategic brand management to the 'look and feel' and the 'tone of voice' part, while those represent the outcome of