What is product-led growth?
What is product-led growth?

Posted on 05/09/2022 by

Introduction to PLG Product-led growth (PLG) is a strategy that uses your product to reach and sell new customers, intending to grow without relying on sales or marketing teams. PLG is built around three pillars: 1) Product-led growth (PLG) is a company’s successful use of its product to drive growth without relying on sales or […]

What is product marketing?
What is product marketing?

Posted on 25/08/2022 by

Introduction to Product Marketing Product marketing is creating, communicating, and delivering value to target customers by focusing on the product or service (or the category of products/portfolio of services). It is an essential component of sales and marketing that helps organizations to develop demand for their product or service. Essentially, it’s a strategy for boosting […]

The Future of KAM and the Origami Model
The Future of KAM and the Origami Model

Posted on 30/05/2022 by

What is KAM? Sale is an overarching process across all industries. KAM or Key Account Management is specific to B2B companies with multiple offerings and long-term repetitive engagement. KAM requires a thorough understanding of the customer’s domain, situation, and challenge before crafting a solution. In sales, one would be offering an existing product line. Key […]

Blur and Blurring Boundaries
Blur and Blurring Boundaries

Posted on 27/05/2022 by

What are Blurring Boundaries? In research that Marco Bevolo and I conducted in 2007, we posited the “Blur” between work and urban leisure as two polarities on a continuum. Where behaviors, activities, and categories overlap and complement each other. In this new world of “collage consumption,” business categories as we know them will cease. They will increasingly blur into […]

The Future of Category Management
The Future of Category Management

Posted on 23/05/2022 by

What is Category Management in Fast Moving Consumers Goods Fast-moving consumer goods (FMCG) companies constantly change their products and services to stay competitive. They also face challenges such as limited shelf space and high competition from other brands. These companies need to manage their inventory efficiently to maximize profits. Fast-moving consumer goods companies constantly update […]

The emergence of The Helix
The emergence of The Helix

Posted on 28/02/2022 by

Background: Agility, Flexibility, and Empowerment So many trends have emerged in the last few years. New technologies are changing how we work, shop, and consumer products and brands. The rapidity with whom they appear is unprecedented in history. Technology is also responsible for blurring category boundaries and the edges of work and leisure. Companies face […]

Developing sustainable business models
Developing sustainable business models

Posted on 03/03/2021 by

A sustainable business model? With so many experts – or self-proclaimed experts – discussing business models, research in the field is racing, often in quite controversial directions. However, I recently found an interesting article on sustainable business models and their archetypes. A team of researchers from Cambridge and Delft University, funded as part of the […]

The Blurrification of media
The Blurrification of media

Posted on 23/03/2018 by

The Blurrification of boundaries in lifestyle, leisure, and media. In his mid 90s bestseller on the future of media[1], Nicholas Negroponte — one of the co-founders of the MIT Media Lab — introduced the revolutionary notion of technological convergence: he posited that with the transformation of “atoms to bits” and the consequent translation of all media into digital form, […]