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The Future: Marketing-as-a-service
The Future: Marketing-as-a-service

Posted on 16/03/2024 by

The Future of Marketing: Unlocking the Power of Marketing-as-a-Service Welcome to the future of marketing. Traditional marketing is becoming obsolete in this digital era, paving the way for innovative strategies. One such revolution is Marketing-as-a-Service (MaaS), a game-changer that unlocks a new world of possibilities. MaaS allows companies to outsource their marketing activities, gaining access […]

Decoding Market Measurement
Decoding Market Measurement

Posted on 05/03/2024 by

Decoding Market Measurement: A Comprehensive Guide for Marketers Market measurement is the process of assessing the size and value of a market, understanding consumer behavior, and tracking the performance of products and brands over time. It provides a comprehensive competitive landscape view, offering insights into sales trends, market shares, distribution channels, and consumer preferences. For […]

Navigating the Path to Becoming a Successful Fractional CMO
Navigating the Path to Becoming a Successful Fractional CMO

Posted on 16/02/2024 by

Introduction to Fractional CMOs In today’s dynamic business world, the concept of a fractional Chief Marketing Officer (CMO) has emerged as a game-changing strategy for companies striving to navigate the complexities of marketing without the overhead of a full-time executive position. A fractional CMO is a highly experienced marketing professional who serves multiple companies on […]

Rapid Brand Bootstrapping
Rapid Brand Bootstrapping

Posted on 08/02/2024 by

Unlocking Your Strategy for Success Introduction Did you know that 72% of marketers believe brand strategy is critical to their company’s growth, yet only 15% of startups feel confident in their strategic planning? This gap underscores the vital role that a well-defined brand strategy plays in the success and sustainability of new businesses. In today’s […]

Digital Branding and the Rise of Brand Glee: A Comprehensive Guide
Digital Branding and the Rise of Brand Glee: A Comprehensive Guide

Posted on 10/01/2024 by

Introduction to Brand Glee in Digital Branding In digital branding, a novel and compelling concept known as “Brand Glee” is gaining prominence. Brand Glee encapsulates the unique sensation or heightened pleasure consumers experience when interacting with a brand. This concept is particularly vital in the Digital Age, where technology’s widespread access and the mainstream acceptance […]

The Value Chain: why and what
The Value Chain: why and what

Posted on 30/11/2022 by

Introduction to the value chain The objective of this post is for you to get acquainted with what a value chain is, how we can price each of the steps of the value chain, and how this is a tool you should have in your toolbox for negotiations. What is a Value Chain? Understanding the […]

Winning the export game
Winning the export game

Posted on 24/11/2022 by

Introduction to exports Not winning in the export game? You are not alone. Why do so many companies fail at exports? Many companies fail at it because they have a “moving boxes” mentality and not a transparent export model. Is there an export model that is preferable to another? Not really, but the latter is […]

Optimizing the route to market strategy
Optimizing the route to market strategy

Posted on 20/11/2022 by

Introduction to the route to market strategy The route-to-market approach is crucial to any company’s strategic puzzle. It’s essential to understand how the firm will sell each product for companies with a wide range of products and services. This is especially true if the company can sell a product or service through multiple channels, such […]

What is product-led growth?
What is product-led growth?

Posted on 05/09/2022 by

Introduction to PLG Product-led growth (PLG) is a strategy that uses your product to reach and sell new customers, intending to grow without relying on sales or marketing teams. PLG is built around three pillars: 1) Product-led growth (PLG) is a company’s successful use of its product to drive growth without relying on sales or […]

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Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch