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Navigating the Path to Becoming a Successful Fractional CMO
Navigating the Path to Becoming a Successful Fractional CMO

Posted on 16/02/2024 by

Introduction to Fractional CMOs In today’s dynamic business world, the concept of a fractional Chief Marketing Officer (CMO) has emerged as a game-changing strategy for companies striving to navigate the complexities of marketing without the overhead of a full-time executive position. A fractional CMO is a highly experienced marketing professional who serves multiple companies on […]

Rapid Brand Bootstrapping
Rapid Brand Bootstrapping

Posted on 08/02/2024 by

Unlocking Your Strategy for Success Introduction Did you know that 72% of marketers believe brand strategy is critical to their company’s growth, yet only 15% of startups feel confident in their strategic planning? This gap underscores the vital role that a well-defined brand strategy plays in the success and sustainability of new businesses. In today’s […]

Digital Branding and the Rise of Brand Glee: A Comprehensive Guide
Digital Branding and the Rise of Brand Glee: A Comprehensive Guide

Posted on 10/01/2024 by

Introduction to Brand Glee in Digital Branding In digital branding, a novel and compelling concept known as “Brand Glee” is gaining prominence. Brand Glee encapsulates the unique sensation or heightened pleasure consumers experience when interacting with a brand. This concept is particularly vital in the Digital Age, where technology’s widespread access and the mainstream acceptance […]

The Value Chain: why and what
The Value Chain: why and what

Posted on 30/11/2022 by

Introduction to the value chain The objective of this post is for you to get acquainted with what a value chain is, how we can price each of the steps of the value chain, and how this is a tool you should have in your toolbox for negotiations. What is a Value Chain? Understanding the […]

Winning the export game
Winning the export game

Posted on 24/11/2022 by

Introduction to exports Not winning in the export game? You are not alone. Why do so many companies fail at exports? A lot of companies fail at it because they have a “moving boxes” mentality and not a transparent export model.  Is there an export model that is preferable to another? Not really, but the […]

Optimizing the route to market strategy
Optimizing the route to market strategy

Posted on 20/11/2022 by

Introduction to the route to market strategy The route to market approach is a crucial piece of the strategic puzzle of any company. For companies that have a wide range of products and services, it’s essential to understand how the firm will sell each product. This is especially true if the company can sell a […]

What is product-led growth?
What is product-led growth?

Posted on 05/09/2022 by

Introduction to PLG Product-led growth (PLG) is a strategy that uses your product to reach and sell new customers, intending to grow without relying on sales or marketing teams. PLG is built around three pillars: 1) Product-led growth (PLG) is a company’s successful use of its product to drive growth without relying on sales or […]

What is product marketing?
What is product marketing?

Posted on 25/08/2022 by

Introduction to Product Marketing Product marketing is creating, communicating, and delivering value to target customers by focusing on the product or service (or the category of products/portfolio of services). It is an essential component of sales and marketing that helps organizations to develop demand for their product or service. Essentially, it’s a strategy for boosting […]

The Future of KAM and the Origami Model
The Future of KAM and the Origami Model

Posted on 30/05/2022 by

What is KAM? Sale is an overarching process across all industries. KAM or Key Account Management is specific to B2B companies with multiple offerings and long-term repetitive engagement. KAM requires a thorough understanding of the customer’s domain, situation, and challenge before crafting a solution. In sales, one would be offering an existing product line. Key […]

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Fractional

Fractional CMO for an AI Startup.

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Freelance

Freelance Project for a Pharma StartUp.

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Advisory

Boutique Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch