Insights on brands and innovation

Blurring boundaries is one of the emerging patterns of fast changing markets: in a nutshell the borders that, for many years, have characterized product categories, consumption occasions, and consumer adoption patterns, are now disappearing, ultimately changing the world as we know it.The role of TV and the Living RoomOne of

The mighty rise of purpose marketingWhen we discuss the broad topic of marketing, we would be remiss not to mention Prof. Philip Kotler, widely recognized as the father of modern marketing: while a member of the faculty at Northwestern University in Chicago, he developed the framework of the four-Ps and