The art of and the science behind developing shopper insights Around this time of year, when I see all the children return to school after a summer vacation, I get a little nostalgic. My memories transport me back in time and I remember when I had to have the coolest back-to-school
Insight Development: a Practical How-To On my journey into becoming a brand and innovation consultant, I had to work extremely hard to turn my raw empathy skills into a tool that would help me develop a useful outcome: the consumer insight. Just as important has been learning how to cultivate this
Avoiding Common Pitfalls of the Digital Revolution Several decades into the digital revolution, and there’s still so much myth and hyperbole surrounding digital transformations. I can’t say that I’m surprised. It’s a nuanced and complex subject, and many executives have simply been too busy managing their own sandbox to notice the
Despite witnessing industry after industry being disrupted by new tech-enabled models, overall macroeconomic trends tell a distressing story. Consumption among the world’s rich and middle class is at its limit, and the foreign aid approach of the world’s largest NGOs to helping developing economies are largely ineffective in alleviating poverty.
…. from kick-starting innovation in your organization. Seconds Away from kick-starting innovation We have developed a new approach for kick-starting innovation within companies, given their status quo. Given the current level of talent, but independently of the company's culture and given the current process for innovation. Why did we do that? Because,
Both in my academic research and in everyday consulting practice, I am often confronted with questions about Open Innovation. The interesting aspect is that many scholars or practitioners - while intuitively understand what open innovation is - really have neither a basic, nor a clear understanding of the notion. This is