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Insights on brands and innovation

Six symptoms your organization is killing innovation: What we can learn from IDEO’s Innovation Vectors   Based on their quarter of a century experience in innovation and design thinking, IDEO recently embarked in a quest to validate an innovation framework, which they empirically experienced in their day-to-day work. They translated their insights

Why urban futures are mission-critical to anticipate tomorrow’s lifestyle insights leading to brand and innovation strategic success This blog entry will not address this dynamics that have been studied by the author for the last decade from the viewpoint of lighting design innovation and co-creation workshops, as documented in a number