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Insights on brands and innovation

Tales from the next automotive futures. Before the concept of connected mobility existed, in 1968, the young but already celebrated "Maestro" of car design, Giorgio "Giorgetto" Giugiaro, left Bertone to start up his boutique firm, ItalDesign, located near Turin, Italy. By 1990, the company had hundreds of specialized workers, with subsidiary

Design Writing is a design management process based on a clear set of formats, a multidisciplinary view and of course a talent that excels in writing. The key purpose is to translate and articulate the brand positioning into storytelling assets in actionable text formats, however this is a process where

Why your firm should embrace change. This means, three quarters of companies which were listed in that particular register in 1980 have been displaced by more recent arrivals. There is no escaping the fact that companies are founded, grow and die off at an ever increasing pace – the process of

The risks of a narrow view of digital transformation The notion of digital is a misleading, ethereal, almost uncatchable concept, which comes with no clear threshold on its domain, with no clear boundaries. Sometimes it means everything, some others it really is used as an empty concept. The issue is not really