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Insights on brands and innovation

Why your firm should embrace change.This means, three quarters of companies which were listed in that particular register in 1980 have been displaced by more recent arrivals. There is no escaping the fact that companies are founded, grow and die off at an ever increasing pace – the process of

The risks of a narrow view of digital transformationThe notion of digital is a misleading, ethereal, almost uncatchable concept, which comes with no clear threshold on its domain, with no clear boundaries. Sometimes it means everything, some others it really is used as an empty concept.The issue is not really

Six symptoms your organization is killing innovation: What we can learn from IDEO’s Innovation Vectors Based on their quarter of a century experience in innovation and design thinking, IDEO recently embarked in a quest to validate an innovation framework, which they empirically experienced in their day-to-day work. They translated their insights