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Insights on brands and innovation

I am often puzzled by the sometimes conspicuous differences in brand values as published by different valuation providers: a notable and recent case is the 2012 valuation of Apple, which Interbrand appraised at 76 Billions USD whereas MillwardBrown’s BrandZ estimated to be nearly 182 Billion USD.To understand the reasons behind

Aesc / Blue Steps Innovation SurveyView more presentations from Filiberto Amati.According to a recent survey from AESC/ Blue Steps while 2 out of 3 companies make innovation a priority, only one out of 4 executives feel their companies are effectively innovating. Majour roadblock to innovation are the usual suspects: structure,