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Personalization in Marketing: The New Frontier
Personalization in Marketing: The New Frontier

Posted on 08/03/2024 by

Introduction: Personalization in Marketing Imagine walking into your favorite coffee shop, where the barista knows your name and order. This feeling of being known and valued is at the heart of personalization. In marketing, personalization is about crafting experiences and messages that resonate with each customer. It’s a powerful tool transforming how brands communicate, moving […]

Brand-driven innovation: blurring boundaries for market leaders
Brand-driven innovation: blurring boundaries for market leaders

Posted on 23/06/2022 by

Brand-driven innovation: the origins. In an era of stagnant markets, technological disruption, rapid changes in consumer behavior and, where can big brands find their growth? One popular approach is to stretch a brand into an adjacent marketplace where it can still be relevant to consumers. This approach is becoming increasingly common in food and beverages, […]

The How-to of an Ideation Workshop
The How-to of an Ideation Workshop

Posted on 09/06/2022 by

Ideation workshop & innovation Innovation is all about finding creative ways to solve real-world problems. It may sound simple enough, but good ideas don’t just come out of nowhere. We often need to facilitate the process of innovation actively — and that’s when ideation comes into play. Most large companies have a two-fold problem regarding […]

A dictionary for the future
A dictionary for the future

Posted on 06/06/2022 by

As we enter an era of increasing complexity, rapid change, and critical uncertainty, all organizations need to be prepared for the unexpected. Strategic foresight is required when there is a high degree of uncertainty surrounding changes to the future context. Working with the future involves – first and foremost – understanding the key ingredients and […]

AI: why now? And what is the impact on marketing?
AI: why now? And what is the impact on marketing?

Posted on 20/05/2022 by

AI: why now? And what is the impact on marketing? AI before Marketing: Historical Foundations In computer sciences, researchers tend to track back the origins of AI as an academic discipline to a workshop in Dartmouth in 1955, in which top experts met to create this new academic field. That particular event was pivotal for […]

The era of Bold Innovators
The era of Bold Innovators

Posted on 21/03/2021 by

Bold Innovators Thrive in a crisis. It is a very well-known fact that the COVID-19 pandemic has played a pivotal role in accelerating the adoption of digital technologies in all its tragedy. A very well-known meme, which has been circulating in the past several months on social media posts, executive, choosing is COVID-19 as the leading […]

Digital Transformation: fast is as important as right
Digital Transformation: fast is as important as right

Posted on 21/01/2019 by

Digital Transformation: fast is as important as right. In a recent post, I highlighted the importance of approaching digital transformation in the right way and honest way: too many companies treat the process as a bit of an experiment, and many more do not even try, pretending they are transforming. Nevertheless, speed is a third, […]

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Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch