Category Archives: Innovation
Brand-driven innovation: blurring boundaries for market leaders
Posted on 23/06/2022
Brand-driven innovation: the origins. In an era of stagnant markets, technological disruption, rapid changes in consumer behavior and, where can big brands find their growth? One popular approach is to stretch a brand into an adjacent marketplace where it can still be relevant to consumers. This approach is becoming increasingly common in food and beverages, […]
The How-to of an Ideation Workshop
Posted on 09/06/2022
Ideation workshop & innovation Innovation is all about finding creative ways to solve real-world problems. It may sound simple enough, but good ideas don’t just come out of nowhere. We often need to facilitate the process of innovation actively — and that’s when ideation comes into play. Most large companies have a two-fold problem regarding […]
A dictionary for the future
Posted on 06/06/2022
As we enter an era of increasing complexity, rapid change, and critical uncertainty, all organizations need to be prepared for the unexpected. Strategic foresight is required when there is a high degree of uncertainty surrounding changes to the future context. Working with the future involves – first and foremost – understanding the key ingredients and […]
AI: why now? And what is the impact on marketing?
Posted on 20/05/2022
AI: why now? And what is the impact on marketing? AI before Marketing: Historical Foundations In computer sciences, researchers tend to track back the origins of AI as an academic discipline to a workshop in Dartmouth in 1955, in which top experts met to create this new academic field. That particular event was pivotal for […]
The era of Bold Innovators
Posted on 21/03/2021
Bold Innovators Thrive in a crisis. It is a very well-known fact that the COVID-19 pandemic has played a pivotal role in accelerating the adoption of digital technologies in all its tragedy. A very well-known meme, which has been circulating in the past several months on social media posts, executive, choosing is COVID-19 as the leading […]
Digital Transformation: fast is as important as right
Posted on 21/01/2019
Digital Transformation: fast is as important as right. In a recent post, I highlighted the importance of approaching digital transformation in the right way and honest way: too many companies treat the process as a bit of an experiment, and many more do not even try, pretending they are transforming. Nevertheless, speed is a third, […]