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Marketing and Innovation Execution

  Strategic brand management is an incredibly vast array of complementary disciplines, which aim at creating a bridge between consumers, customers and a firm's vision. Nevertheless too often we associate only strategic brand management to the 'look and feel' and the 'tone of voice' part, while those represent the outcome of

Amati & Associates assists clients in fueling growth by starting at the crossroads of three complementary – if not paradoxical – disciplines: Management Consulting: the “analysis before action” approach. Consumer/ Customer Research: the outside-in approach, both in qualitative and quantitative terms. Creative: the “action before analysis” method. Our clients are multinational companies, and more

  By Michael D. Shaw, Contributing Columnist - Sep 1, 2014 - 12:01:18 AM Source: My observations on the Brand Benefit Ladder as a solution the US Healthcare sector trust issues, looking at consumers, marketing and branding from a management consulting standpoint. See on - Innovation