Marketing and Innovation Execution

 By Michael D. Shaw, Contributing Columnist - HealthNewsDigest.comSep 1, 2014 - 12:01:18 AMSource: www.healthnewsdigest.comMy observations on the Brand Benefit Ladder as a solution the US Healthcare sector trust issues, looking at consumers, marketing and branding from a management consulting standpoint.See on Scoop.it - Innovation

This is the second post following my visit to Barcelona at Esadecreapolis. In this article, I’d like to present some topics we discussed during the session, and in particular, the insights we generated on change management.A great way of discussing the topic of change management is to introduce Netflix: firstly,

Last week, I had the pleasure of speaking at ESADECREAPOLIS an ecosystem on open innovation taking place in Barcelona at ESADE’s business school. My role was to deliver describing methods by which innovation can happen, as well as potential barriers, catalysts and hazard. It is, indeed, an interesting point of

One of the best example of co-creation with experts is the fruit of Diageo visionary innovation and branding strategy. 'Show your spirits' builds on the strength of the Diageo Worldclass platform for bartenders, by adding a twist to the standard competition. While all spirits companies are engaging bartenders in the