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Marketing and Innovation Execution

Blurring boundaries is one of the emerging patterns of fast changing markets: in a nutshell the borders that, for many years, have characterized product categories, consumption occasions, and consumer adoption patterns, are now disappearing, ultimately changing the world as we know it. The role of TV and the Living Room One of

The mighty rise of purpose marketing When we discuss the broad topic of marketing, we would be remiss not to mention Prof. Philip Kotler, widely recognized as the father of modern marketing: while a member of the faculty at Northwestern University in Chicago, he developed the framework of the four-Ps and

With so many experts – or self-proclaimed experts – discussing business models, research in the field is moving at a rapid pace, often in quite controversial directions. However, I recently found a very interesting article on sustainable business models and their archetypes. A team of researchers from Cambridge and Delft university,