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Marketing and Innovation Execution

With so many experts – or self-proclaimed experts – discussing business models, research in the field is moving at a rapid pace, often in quite controversial directions. However, I recently found a very interesting article on sustainable business models and their archetypes.A team of researchers from Cambridge and Delft university,

 Strategic brand management is an incredibly vast array of complementary disciplines, which aim at creating a bridge between consumers, customers and a firm's vision. Nevertheless too often we associate only strategic brand management to the 'look and feel' and the 'tone of voice' part, while those represent the outcome of

Amati & Associates assists clients in fueling growth by starting at the crossroads of three complementary – if not paradoxical – disciplines: Management Consulting: the “analysis before action” approach. Consumer/ Customer Research: the outside-in approach, both in qualitative and quantitative terms. Creative: the “action before analysis” method.Our clients are multinational companies, and more