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Marketing and Innovation Execution

Developing a start-up in the Real Estate Market in Spain Meet Arad Edrey-Lavie, managing director NuvoBarcelona, Unique Advisory For International Investors In Barcelona. After 10 years of developing telecom and telecom related service, Arad saw a crazy opportunity, developing a real estate company for foreign investors in the crashed Spanish market.

Design Writing. Why it is hot, why it is old as the world. As a writer myself, both advertising copywriter in the past as well as published author in the research and business context, it feels rather peculiar to elaborate upon the recent wave –or tsunami, should we say- of visionary

The risks of a narrow view of digital transformation The notion of digital is a misleading, ethereal, almost uncatchable concept, which comes with no clear threshold on its domain, with no clear boundaries. Sometimes it means everything, some others it really is used as an empty concept. The issue is not really