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Marketing and Innovation Execution

Six keys to unlocking a digital business More and more companies feel a quasi-unbearable pressure of building a digital business. The larger the company, the higher the pressure, especially for firms listed on the stock market. The first step of reassuring investors, or adopting the fashion of “digital”, deals with the

Do you do digital? As consultants, one of the questions we often get from prospective clients is whether we are able to develop a brand digital strategy. The answer we give - which has probably already cost us a number of clients, and it’s probably arrogant - we don't actually do

#theBlur is first and foremost a convergence phenomenon As we have previously explored, one of the major effects of the convergence that The Blur is imposing is the need to create new partnerships and new open innovation ecosystems where traditional manufacturers will have to start collaborating with brands and manufacturers from non-adjacent industries. We have

Industry 4.0: for start-ups or large corporate? With the emergence of smart manufacturing, what we refer to as the fourth wave of industrial revolution or industry 4.0, and the rise of autonomous cyber-physical systems disrupting traditional industrial setting, the global competitive field in supply chains is reshaping. The question is whether

Registration for the 2018 MIT Inclusive Innovation Challenge (IIC) in Europe closes on May 1. MIT's premier Future of Work prize recognizes, rewards, and promotes entrepreneurial organizations that are using technology to drive economic opportunity for workers across the globe. The MIT Inclusive Innovation Challenge is a global tournament that

In his 2014 article - The ultimate marketing machine[1] - Keith Weed, CMO of Unilever, described the top marketing job as the one of an orchestrator, creating and fostering marketing teams with three core capabilities: thinking/analytical, feeling/sensing consumers, content/creative production. In this context the marketing organization is an extended one,