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Marketing and Innovation Execution

Industry 4.0: for start-ups or large corporate? With the emergence of smart manufacturing, what we refer to as the fourth wave of industrial revolution or industry 4.0, and the rise of autonomous cyber-physical systems disrupting traditional industrial setting, the global competitive field in supply chains is reshaping. The question is whether

Registration for the 2018 MIT Inclusive Innovation Challenge (IIC) in Europe closes on May 1. MIT's premier Future of Work prize recognizes, rewards, and promotes entrepreneurial organizations that are using technology to drive economic opportunity for workers across the globe. The MIT Inclusive Innovation Challenge is a global tournament that

In his 2014 article - The ultimate marketing machine[1] - Keith Weed, CMO of Unilever, described the top marketing job as the one of an orchestrator, creating and fostering marketing teams with three core capabilities: thinking/analytical, feeling/sensing consumers, content/creative production. In this context the marketing organization is an extended one,

Developing a start-up in the Real Estate Market in Spain Meet Arad Edrey-Lavie, managing director NuvoBarcelona, Unique Advisory For International Investors In Barcelona. After 10 years of developing telecom and telecom related service, Arad saw a crazy opportunity, developing a real estate company for foreign investors in the crashed Spanish market.

Design Writing. Why it is hot, why it is old as the world. As a writer myself, both advertising copywriter in the past as well as published author in the research and business context, it feels rather peculiar to elaborate upon the recent wave –or tsunami, should we say- of visionary