Amati and Associates
Menu
Design Writing, a design process made of words only
Design Writing, a design process made of words only

Posted on 03/03/2021 by

Design Writing is a design management process based on a clear set of formats, a multidisciplinary view, and a talent that excels in writing. It is neither professional writing nor technical writing. The fundamental purpose is to translate and articulate the brand positioning into storytelling assets in actionable text formats. However, this is a process […]

Trends Matrix
Trends Matrix

Posted on 03/03/2020 by

Trends matrix: a holistic view of relevant trends The trends matrix is a vital tool in setting the scene for analyzing and understanding consumer insights. As a matter of fact, on one side, the trend matrix helps prioritize insights. But it also provides a clear view of what drives a change in consumer behavior. In […]

The art of – and the science behind – Brand naming
The art of – and the science behind – Brand naming

Posted on 03/03/2020 by

How do you go about brand naming? Brand naming is a very challenging process that is borderline art and science. It is an unbelievably important task requiring creativity and a great dose of strategic thinking.   First and foremost, a brand naming exercise should deliver a brand name with 2+1 dimensions: 1) Promise: evoke and […]

Download our Business Cases

Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

Download PDF
Building a new brand from scratch

Advisory Project for a Pharma StartUp.

Download PDF
Internationalizing a local Gem

Advisory for a Beverage Company.

Download PDF

Cases compilated and reviewed by Clutch