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Design Thinking

Design Writing is a design management process based on a clear set of formats, a multidisciplinary view and of course a talent that excels in writing. The key purpose is to translate and articulate the brand positioning into storytelling assets in actionable text formats, however this is a process where

Design Writing. Why it is hot, why it is old as the world.As a writer myself, both advertising copywriter in the past as well as published author in the research and business context, it feels rather peculiar to elaborate upon the recent wave –or tsunami, should we say- of visionary

Why urban futures are mission-critical to anticipate tomorrow’s lifestyle insights leading to brand and innovation strategic successThis blog entry will not address this dynamics that have been studied by the author for the last decade from the viewpoint of lighting design innovation and co-creation workshops, as documented in a number