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Design Thinking

Urban Design Thinking Consulting: From brand design to international marketing expansion in social media and social networks, cities require new models for a new marketing mindset. In 1999, British author and practitioner John Grant defined a brand as “an idea people live by”. Leading “guru’s” of the decade that followed, like Kevin Roberts

The future of healthcare From a recent BBC online study, new features of luxury and new markers of wealth were identified in immaterial treasures like the control over one’s time, the possibility to increase one’s education and the access to superior wellness and healthcare. One of the authors of this post

Tales from the next automotive futures. Before the concept of connected mobility existed, in 1968, the young but already celebrated "Maestro" of car design, Giorgio "Giorgetto" Giugiaro, left Bertone to start up his boutique firm, ItalDesign, located near Turin, Italy. By 1990, the company had hundreds of specialized workers, with subsidiary