Consumer/Shopper

Filiberto Amati, the Founder of Amati & Associates, a group of Innovation Catalysts, Branding Architects and International Experts that works with a variety of multinational companies and top consumer products throughout the world joins Enterprise Radio.Takling about branding, innovation, rituals, co-creation and strategic marketing.Source: epodcastnetwork.comSee on Scoop.it - Innovation

This is the last article within a three-post mini series on co-creation The first is accessible here, and the second here. This article discusses how to properly discern the difference between on-line and off-line co-creation, and while this is meant to be as objective as possible, my clear preference is