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Consumer/Shopper

My guest post on Rescue a CEO on CEO Blognation, focusing on The Brand Ladder as Framework for Specific Product Benefits and Credibility - introducing, in addition to the management consulting view, also the basics of this marketing framework, its evolution and impact on future of branding. Source: rescue.ceoblognation.com See on Scoop.it

Filiberto Amati, the Founder of Amati & Associates, a group of Innovation Catalysts, Branding Architects and International Experts that works with a variety of multinational companies and top consumer products throughout the world joins Enterprise Radio. Takling about branding, innovation, rituals, co-creation and strategic marketing. Source: epodcastnetwork.com See on Scoop.it - Innovation

This is the last article within a three-post mini series on co-creation The first is accessible here, and the second here. This article discusses how to properly discern the difference between on-line and off-line co-creation, and while this is meant to be as objective as possible, my clear preference is