Traditionally, trade marketing has been relegated to a secondary place in the marketing discipline, altogether a bit too close to more commercial functions. This is largely due to the fact that big budgets reside – or should we say, used to reside – within the realm of consumer promotions. However,
My guest post on Rescue a CEO on CEO Blognation, focusing on The Brand Ladder as Framework for Specific Product Benefits and Credibility - introducing, in addition to the management consulting view, also the basics of this marketing framework, its evolution and impact on future of branding. Source: rescue.ceoblognation.com See on Scoop.it
Filiberto Amati, the Founder of Amati & Associates, a group of Innovation Catalysts, Branding Architects and International Experts that works with a variety of multinational companies and top consumer products throughout the world joins Enterprise Radio. Takling about branding, innovation, rituals, co-creation and strategic marketing. Source: epodcastnetwork.com See on Scoop.it - Innovation
The first one is on consumer rituals, and how rituals are relevant in innovation and branding: it can be accessed here. Whereas here you can access my post on management consulting, the importance of a certain discipline in marketing, branding and growth.
This is the last article within a three-post mini series on co-creation The first is accessible here, and the second here. This article discusses how to properly discern the difference between on-line and off-line co-creation, and while this is meant to be as objective as possible, my clear preference is
This is the second item of a three part series on the power of co-creation. The first one can be accessed here. The objective of this post is to shed some light on the objectives of co-creation and with whom co-creating. In the next and final post, we will look