Consumer/Shopper

Blurring boundaries is one of the emerging patterns of fast changing markets: in a nutshell the borders that, for many years, have characterized product categories, consumption occasions, and consumer adoption patterns, are now disappearing, ultimately changing the world as we know it.The role of TV and the Living RoomOne of

With so many experts – or self-proclaimed experts – discussing business models, research in the field is moving at a rapid pace, often in quite controversial directions. However, I recently found a very interesting article on sustainable business models and their archetypes.A team of researchers from Cambridge and Delft university,

My guest post on Rescue a CEO on CEO Blognation, focusing on The Brand Ladder as Framework for Specific Product Benefits and Credibility - introducing, in addition to the management consulting view, also the basics of this marketing framework, its evolution and impact on future of branding.Source: rescue.ceoblognation.comSee on Scoop.it