How do you go about brand naming?Brand naming is a very challenging process which is borderline art and science. It is an unbelievably important task, which requires creativity as well as a great dose of strategic thinking.First and foremost a brand naming exercise should deliver a brand name with 2+1
Just recently I was exchanging some ideas with a journalist on how companies ensure that there are project in their innovation pipelines. I come up with a short list of best practices which is far from being exhaustive, but represent a good start.Trend Scouting: very relevant for producers of e.g.
Too often marketers forget what is the intrinsic potential of a brand. In particular they forget that their brands have an important cultural meaning, which characterize the society we live in. The core of the scholar work on the subject is 30 years old, but still of undeniable actuality nowadays. Understanding
The presentation is downloadable in PDF in our free reports section.
[sociallocker id="3704"] A not so serious guide to building a business plan? from Filiberto Amati [/sociallocker]The presentation is downloadable in PDF in our free reports section.