Strategic brand management is an incredibly vast array of complementary disciplines, which aim at creating a bridge between consumers, customers and a firm's vision. Nevertheless too often we associate only strategic brand management to the 'look and feel' and the 'tone of voice' part, while those represent the outcome of
The concept of the “war room” was introduced at the beginning of the 20th century in the context of military operations. Traditionally, this was a place where important military decisions would be made on the basis of a situational analysis which often included information regarding troops, landscapes, intelligence and counter-intelligence,
By Michael D. Shaw, Contributing Columnist - HealthNewsDigest.com Sep 1, 2014 - 12:01:18 AM Source: www.healthnewsdigest.com My observations on the Brand Benefit Ladder as a solution the US Healthcare sector trust issues, looking at consumers, marketing and branding from a management consulting standpoint. See on Scoop.it - Innovation
My guest post on Rescue a CEO on CEO Blognation, focusing on The Brand Ladder as Framework for Specific Product Benefits and Credibility - introducing, in addition to the management consulting view, also the basics of this marketing framework, its evolution and impact on future of branding. Source: rescue.ceoblognation.com See on Scoop.it
Filiberto Amati, the Founder of Amati & Associates, a group of Innovation Catalysts, Branding Architects and International Experts that works with a variety of multinational companies and top consumer products throughout the world joins Enterprise Radio. Takling about branding, innovation, rituals, co-creation and strategic marketing. Source: epodcastnetwork.com See on Scoop.it - Innovation
The first one is on consumer rituals, and how rituals are relevant in innovation and branding: it can be accessed here. Whereas here you can access my post on management consulting, the importance of a certain discipline in marketing, branding and growth.