One of the most forgotten – nearly avoided - aspects of innovating, is focusing on developing and reinventing new business models. Too often our clients are interested in developing and launching new products or new services to the market, however the mention alone of ‘business model’ often is met with
In the billions of looking alike templates for brand plans, this is a proposal for something new and useful. Five frameworks, that require five type of distinct reflections: 1) Brand Plan Activities: are we pushing volumes or really driving long term image? 2) Role of Channels: how big, what purpose
Dr. Tina Seeling is a professor at Stanford: in 2012 she delivered a speech at the TedX Stanford about Creativity. A great talk and a great example of how creativity can be learned, improved, nurtured and used to deliver innovative solutions. By understanding the 'Innovation Engine' we can all familiarize
While the quest for innovation as a source of future growth is a minimum common factor, among local and global enterprises, scholars and practitioners are yet to determine a common or universal definition of innovation: in fact because of the lack of consensus on the dimensions and measures characterizing innovation,
How do you go about brand naming?Brand naming is a very challenging process which is borderline art and science. It is an unbelievably important task, which requires creativity as well as a great dose of strategic thinking.First and foremost a brand naming exercise should deliver a brand name with 2+1
Just recently I was exchanging some ideas with a journalist on how companies ensure that there are project in their innovation pipelines. I come up with a short list of best practices which is far from being exhaustive, but represent a good start.Trend Scouting: very relevant for producers of e.g.