The first one is on consumer rituals, and how rituals are relevant in innovation and branding: it can be accessed here.Whereas here you can access my post on management consulting, the importance of a certain discipline in marketing, branding and growth.
Last week, I had the pleasure of speaking at ESADECREAPOLIS an ecosystem on open innovation taking place in Barcelona at ESADE’s business school. My role was to deliver describing methods by which innovation can happen, as well as potential barriers, catalysts and hazard. It is, indeed, an interesting point of
One of the best example of co-creation with experts is the fruit of Diageo visionary innovation and branding strategy. 'Show your spirits' builds on the strength of the Diageo Worldclass platform for bartenders, by adding a twist to the standard competition. While all spirits companies are engaging bartenders in the
This is the last article within a three-post mini series on co-creation The first is accessible here, and the second here. This article discusses how to properly discern the difference between on-line and off-line co-creation, and while this is meant to be as objective as possible, my clear preference is
This is the second item of a three part series on the power of co-creation. The first one can be accessed here. The objective of this post is to shed some light on the objectives of co-creation and with whom co-creating. In the next and final post, we will look
Inspired by Star Wars and its related celebration of these last days, I can draw many parallels between the force and co-creation. First and foremost believing in co-creation requires a leap of faith as believing in the force: co-creating is not for everybody, and not everybody should look for the