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Consulting Inspiration

My guest post on Rescue a CEO on CEO Blognation, focusing on The Brand Ladder as Framework for Specific Product Benefits and Credibility - introducing, in addition to the management consulting view, also the basics of this marketing framework, its evolution and impact on future of branding.Source: rescue.ceoblognation.comSee on

Filiberto Amati, the Founder of Amati & Associates, a group of Innovation Catalysts, Branding Architects and International Experts that works with a variety of multinational companies and top consumer products throughout the world joins Enterprise Radio.Takling about branding, innovation, rituals, co-creation and strategic marketing.Source: epodcastnetwork.comSee on - Innovation

Last week, I had the pleasure of speaking at ESADECREAPOLIS an ecosystem on open innovation taking place in Barcelona at ESADEā€™s business school. My role was to deliver describing methods by which innovation can happen, as well as potential barriers, catalysts and hazard. It is, indeed, an interesting point of

One of the best example of co-creation with experts is the fruit of Diageo visionary innovation and branding strategy. 'Show your spirits' builds on the strength of the Diageo Worldclass platform for bartenders, by adding a twist to the standard competition. While all spirits companies are engaging bartenders in the

This is the last article within a three-post mini series on co-creation The first is accessible here, and the second here. This article discusses how to properly discern the difference between on-line and off-line co-creation, and while this is meant to be as objective as possible, my clear preference is