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Consulting Inspiration

Over the past 20 years, both globalization and technological advancement have dramatically reshaped marketplaces, eroding the traditional power base of many large corporations and nurturing smaller, more agile, and less capitalized firms. At the same time, open innovation has emerged as a leading paradigm for developing new, powerful technologies and

 Strategic brand management is an incredibly vast array of complementary disciplines, which aim at creating a bridge between consumers, customers and a firm's vision. Nevertheless too often we associate only strategic brand management to the 'look and feel' and the 'tone of voice' part, while those represent the outcome of

The concept of the “war room” was introduced at the beginning of the 20th century in the context of military operations. Traditionally, this was a place where important military decisions would be made on the basis of a situational analysis which often included information regarding troops, landscapes, intelligence and counter-intelligence,

 By Michael D. Shaw, Contributing Columnist - HealthNewsDigest.comSep 1, 2014 - 12:01:18 AMSource: www.healthnewsdigest.comMy observations on the Brand Benefit Ladder as a solution the US Healthcare sector trust issues, looking at consumers, marketing and branding from a management consulting standpoint.See on - Innovation