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Consulting Inspiration

Why your firm should embrace change.This means, three quarters of companies which were listed in that particular register in 1980 have been displaced by more recent arrivals. There is no escaping the fact that companies are founded, grow and die off at an ever increasing pace – the process of

The mighty rise of purpose marketingWhen we discuss the broad topic of marketing, we would be remiss not to mention Prof. Philip Kotler, widely recognized as the father of modern marketing: while a member of the faculty at Northwestern University in Chicago, he developed the framework of the four-Ps and