Consulting Inspiration

The mighty rise of purpose marketingWhen we discuss the broad topic of marketing, we would be remiss not to mention Prof. Philip Kotler, widely recognized as the father of modern marketing: while a member of the faculty at Northwestern University in Chicago, he developed the framework of the four-Ps and

Over the past 20 years, both globalization and technological advancement have dramatically reshaped marketplaces, eroding the traditional power base of many large corporations and nurturing smaller, more agile, and less capitalized firms. At the same time, open innovation has emerged as a leading paradigm for developing new, powerful technologies and