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Auditing the Moments of Truth
Auditing the Moments of Truth

Posted on 25/03/2024 by

TL;DR: Auditing the Moments of Truth Digital technologies have fundamentally changed how consumers discover, research, and decide on purchases, emphasizing the importance of the “Moments of Truth” in marketing. These moments—Zero Moment of Truth (ZMOT), First Moment of Truth (FMOT), Second Moment of Truth (SMOT), and Ultimate Moment of Truth (UMOT)—represent critical touchpoints where consumers […]

The Future: Marketing-as-a-service
The Future: Marketing-as-a-service

Posted on 16/03/2024 by

The Future of Marketing: Unlocking the Power of Marketing-as-a-Service Welcome to the future of marketing. Traditional marketing is becoming obsolete in this digital era, paving the way for innovative strategies. One such revolution is Marketing-as-a-Service (MaaS), a game-changer that unlocks a new world of possibilities. MaaS allows companies to outsource their marketing activities, gaining access […]

The Almighty Marketing Plan
The Almighty Marketing Plan

Posted on 11/03/2024 by

Mastering the Art of Marketing: An In-Depth Guide to Creating a Powerful Marketing Plan Are you ready to take your marketing game to the next level? Having a robust marketing plan is essential for success. Whether you’re a small business owner or a marketing professional looking to enhance your skills, this comprehensive guide is here […]

Brand Positioning by Execution
Brand Positioning by Execution

Posted on 04/03/2024 by

Brand Positioning by Execution: Mental and Physical Availability Are The Road to Success The importance of brand visibility and recognition cannot be overstated. Brands are vying for attention and retention in consumers’ minds and choices. Amid this crowded and noisy environment, standing out requires impeccable marketing execution; it necessitates a strategic focus on mental and […]

The Art of Standing Out: Advantages of Brand Positioning
The Art of Standing Out: Advantages of Brand Positioning

Posted on 21/02/2024 by

The Art of Standing Out: How Brand Positioning Can Elevate Your Business In today’s crowded marketplace, it’s no longer enough for a business to exist. A strong brand positioning strategy must stand out and capture consumers’ attention. This is where the art of brand positioning comes into play, allowing businesses to carve out a unique […]

Navigating the Path to Becoming a Successful Fractional CMO
Navigating the Path to Becoming a Successful Fractional CMO

Posted on 16/02/2024 by

Introduction to Fractional CMOs In today’s dynamic business world, the concept of a fractional Chief Marketing Officer (CMO) has emerged as a game-changing strategy for companies striving to navigate the complexities of marketing without the overhead of a full-time executive position. A fractional CMO is a highly experienced marketing professional who serves multiple companies on […]

Rapid Brand Bootstrapping
Rapid Brand Bootstrapping

Posted on 08/02/2024 by

Unlocking Your Strategy for Success Introduction Did you know that 72% of marketers believe brand strategy is critical to their company’s growth, yet only 15% of startups feel confident in their strategic planning? This gap underscores the vital role that a well-defined brand strategy plays in the success and sustainability of new businesses. In today’s […]

Digital Branding and the Rise of Brand Glee: A Comprehensive Guide
Digital Branding and the Rise of Brand Glee: A Comprehensive Guide

Posted on 10/01/2024 by

Introduction to Brand Glee in Digital Branding In digital branding, a novel and compelling concept known as “Brand Glee” is gaining prominence. Brand Glee encapsulates the unique sensation or heightened pleasure consumers experience when interacting with a brand. This concept is particularly vital in the Digital Age, where technology’s widespread access and the mainstream acceptance […]

The Power of Brand Experiences in Marketing
The Power of Brand Experiences in Marketing

Posted on 19/05/2023 by

Brand Experiences: Elevating Customer Engagement and Loyalty Did you know immersive brand experiences can increase customer loyalty by over 30%? Dive into experiential marketing to learn how to captivate your audience. Standing out is crucial in today’s marketplace’s hustle and bustle. Experiential Branding, which includes every interaction a consumer has with a brand – in […]

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Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch