What are Brand Ambassadors?
What are Brand Ambassadors?

Posted on 26/09/2022 by

The revolving world of brand ambassadors Finding a universally accepted definition of a brand ambassador is impossible because the notion means different roles to different industries and even other functions in the same industry. For example, in marketing luxury goods and services, the role is technically an ambassador for the brand. Someone famous who might […]

What are Brand Attributes?
What are Brand Attributes?

Posted on 22/09/2022 by

Introduction Brand attributes are characteristics of your brand. They’re what make it different from the competition in consumers’ eyes. These can be tangible things like a unique design or intangible qualities like personality traits. Brand attributes help set you apart from your competitors and build customer loyalty over time through repeat purchases with added value […]

What is the brand essence?
What is the brand essence?

Posted on 19/09/2022 by

Introduction Brand essence is the underlying core of a brand. It makes a brand unique and different from its competitors, and it’s essential to building trust with any audience. Brand essence can be hard to define – especially when monitoring your brand’s success in achieving its purpose. But by understanding how it works, you’ll be […]

What are brand extensions?
What are brand extensions?

Posted on 15/09/2022 by

Introduction Brand extensions are a way to expand the brand of your product or service through new products and services, even across industries. They can be an effective strategy but can also dilute the brand if they’re not managed properly.  In this post, we’ll help you learn more about brand extensions so that you can […]

How to succeed in Co-branding Initiatives
How to succeed in Co-branding Initiatives

Posted on 12/09/2022 by

Introduction Co-branding is a strategic partnership between two or more companies. It allows businesses to leverage each other’s strengths, maximize joint venture benefits, and build their brands together. Co-branding is also a way to reach consumers seeking high-quality products. Co-branding has become increasingly popular over the last decade among major brands and retailers in all […]

How to write a creative brief?
How to write a creative brief?

Posted on 08/09/2022 by

Introduction to writing a creative brief A creative brief is an essential marketing process that outlines all the details of a marketing campaign or design project. It’s like a blueprint for the campaign, allowing you to communicate with your agency on your goals and how they should achieve them. What is a creative brief? A […]

The importance of a Brand Audit
The importance of a Brand Audit

Posted on 01/09/2022 by

Introduction The brand audit is probably the most recurring set of activities of brand marketers: probably not as a whole, but in its key ingredients. Marketers often think of their brands’ assets vs. the competition, their brand architecture vs. the competitors. They analyze their competitors’ product labels, packaging, and digital assets and build their strategies […]

What is product marketing?
What is product marketing?

Posted on 25/08/2022 by

Introduction to Product Marketing Product marketing is creating, communicating, and delivering value to target customers by focusing on the product or service (or the category of products/portfolio of services). It is an essential component of sales and marketing that helps organizations to develop demand for their product or service. Essentially, it’s a strategy for boosting […]

How to build a relevant B2B Brand Strategy
How to build a relevant B2B Brand Strategy

Posted on 22/08/2022 by

Introduction: A B2B Brand Strategy The business-to-business (B2B) market is very different than the consumer market. And there is a generally accepted wisdom that B2B Brands be less necessary than consumer ones. Consumers need products but choose and buy brands.  But in business, companies always look for the best deal from the most reputable source. […]