Category Archives: Branding
The Power of Brand Experiences
Posted on 19/05/2023
Brand Experiences: Defining, Showcasing Examples, Highlighting Trends, Best Practices, and Conclusions In today’s competitive marketplace, brands constantly strive to stand out and make meaningful connections with their target audience. One effective way to achieve this is through experiential Branding. A brand experience encompasses every consumer interaction with a brand, whether through a physical space, online […]
Stereotypes in Marketing
Posted on 11/11/2022
Introduction to Stereotypes in Marketing Gender stereotyping is a problem for both men and women. It can make it harder for people to be themselves and limit their workplace and home opportunities. But what exactly is gender stereotyping? And how does it happen? This post will look at how marketers reinforce gender stereotypes through marketing […]
Logos with hidden messages
Posted on 08/11/2022
Logos with hidden messages These logos prove there’s more to a company’s logo than meets the eye. You might not have noticed these hidden messages from the moment you first saw them, but now that you know they’re there, they’ll be impossible to unsee! Marketing and design leverage symbolism and nuances to set expectations and […]
Marketing Effectiveness: does your marketing build your brand?
Posted on 03/11/2022
Introduction to Marketing Effectiveness Marketing activities are a significant investment for any organization. Marketers’ challenges are whether those investments should drive short-term sales or just long-term branding. Or can they fuel both? In other words, are your marketing efforts building your brand? How can you prove your marketing efforts create value for your brand? Your […]
The era of influencers is over
Posted on 25/10/2022
Is the influencer trend over? The term “influencer” is almost ubiquitous in today’s society. Whether you’re working to earn your Instagram-worthy beach bod or simply trying to get the attention of that cute girl or guy at the coffee shop, everyone seems to be obsessed with becoming an influencer. Yet as our media landscape continues […]
Brand Essence Examples
Posted on 13/10/2022
Introduction Brand Essence Examples are a way to learn about brand essence and to monitor what known brands stand for. But what is the essence? The essence is a brand’s promise and purpose. It sets expectations for consumers, customers, and stakeholders. It tells why the company exists, what they do, and how they do it. […]
Category Management Tools
Posted on 10/10/2022
Introduction Whether you are a retailer or a brand in modern trade, category management is essential to drive revenues and profitability. It allows your business to improve efficiency, manage inventory more effectively and make more informed decisions. What are the benefits of having this tool in your business? And how can you choose the suitable […]
The world of Diffusion Marketing
Posted on 03/10/2022
Introduction to Diffusion Marketing The history of new products and business model launches is fascinating, full of twists and turns. As technology evolves and consumers change their purchasing preferences, marketers must adapt their approach to stay relevant. That’s why the field is ever-evolving; no matter how well you know it, there’s always something new to […]
What are Brand Ambassadors?
Posted on 26/09/2022
The revolving world of brand ambassadors Finding a universally accepted definition of a brand ambassador is impossible because the notion means different roles to different industries and even other functions in the same industry. For example, in marketing luxury goods and services, the role is technically an ambassador for the brand. Someone famous who might […]