Stereotypes in Marketing
Stereotypes in Marketing

Posted on 11/11/2022 by

Introduction to Stereotypes in Marketing Gender stereotyping is a problem for both men and women. It can make it harder for people to be themselves and limit their workplace and home opportunities. But what exactly is gender stereotyping? And how does it happen? This post will look at how marketers reinforce gender stereotypes through marketing […]

Logos with hidden messages
Logos with hidden messages

Posted on 08/11/2022 by

Logos with hidden messages These logos prove there’s more to a company’s logo than meets the eye. You might not have noticed these hidden messages from the moment you first saw them, but now that you know they’re there, they’ll be impossible to unsee! Marketing and design leverage symbolism and nuances to set expectations and […]

Marketing Effectiveness: does your marketing build your brand?
Marketing Effectiveness: does your marketing build your brand?

Posted on 03/11/2022 by

Introduction to Marketing Effectiveness Marketing activities are a significant investment for any organization. Marketers’ challenges are whether those investments should drive short-term sales or just long-term branding. Or can they fuel both?  In other words, are your marketing efforts building your brand?  How can you prove your marketing efforts create value for your brand? Your […]

The era of influencers is over
The era of influencers is over

Posted on 25/10/2022 by

Is the influencer trend over? The term “influencer” is almost ubiquitous in today’s society. Whether you’re working to earn your Instagram-worthy beach bod or simply trying to get the attention of that cute girl or guy at the coffee shop, everyone seems to be obsessed with becoming an influencer. Yet as our media landscape continues […]

Brand Essence Examples
Brand Essence Examples

Posted on 13/10/2022 by

Introduction Brand Essence Examples are a way to learn about brand essence and to monitor what known brands stand for. But what is the essence? The essence is a brand’s promise and purpose. It sets expectations for consumers, customers, and stakeholders. It tells why the company exists, what they do, and how they do it. […]

Category Management Tools
Category Management Tools

Posted on 10/10/2022 by

Introduction Whether you are a retailer or a brand in modern trade, category management is essential to drive revenues and profitability. It allows your business to improve efficiency, manage inventory more effectively and make more informed decisions.  What are the benefits of having this tool in your business? And how can you choose the suitable […]

The world of Diffusion Marketing
The world of Diffusion Marketing

Posted on 03/10/2022 by

Introduction to Diffusion Marketing The history of new products and business model launches is fascinating, full of twists and turns. As technology evolves and consumers change their purchasing preferences, marketers must adapt their approach to stay relevant. That’s why the field is ever-evolving; no matter how well you know it, there’s always something new to […]

What are Brand Ambassadors?
What are Brand Ambassadors?

Posted on 26/09/2022 by

The revolving world of brand ambassadors Finding a universally accepted definition of a brand ambassador is impossible because the notion means different roles to different industries and even other functions in the same industry. For example, in marketing luxury goods and services, the role is technically an ambassador for the brand. Someone famous who might […]

What are Brand Attributes?
What are Brand Attributes?

Posted on 22/09/2022 by

Introduction Brand attributes are characteristics of your brand. They’re what make it different from the competition in consumers’ eyes. These can be tangible things like a unique design or intangible qualities like personality traits. Brand attributes help set you apart from your competitors and build customer loyalty over time through repeat purchases with added value […]