Brand Laddering: Guest Post on Rescue a CEO

Brand Laddering: Guest Post on Rescue a CEO

My guest post on Rescue a CEO on CEO Blognation, focusing on The Brand Ladder as Framework for Specific Product Benefits and Credibility – introducing, in addition to the management consulting view, also the basics of this marketing framework, its evolution and impact on future of branding.

Source: rescue.ceoblognation.com

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Growth Adviser, Innovation Catalyst, Branding Architect, International Expansion Consultant. International change agent and leader, launched growth consulting boutique in 2012.We have four principal areas or intervention 1) Branding (e.g., positioning of new brands, re-positioning of existing brands, brand architecture and design) 2) Innovation (e.g., co-creation with consumers and experts, ideation, business planning, concept validation and fine-tuning) 3) International Expansion (e.g., countries screening and development of expansion plan, route to market strategy, portfolio) 4) Route to Market (e.g. marketing and commercial planning, portfolio analysis).