Brand Essence Examples

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Brand Essence Examples


Brand Essence Examples are a way to learn about brand essence and to monitor what known brands stand for. But what is the essence? The essence is a brand’s promise and purpose. It sets expectations for consumers, customers, and stakeholders. It tells why the company exists, what they do, and how they do it. A brand essence should drive which features to include in a product or service and which ones to leave out. To a large extent, it is what makes a brand different from the competition.

Brand essence examples for the entire alphabet.

Letter A – Apple

Apple is a brand that is known for its design and innovation. Apple products are known for their sleek, simple look and feel. They are also well-known for their superior user experience. When you buy an Apple product, you know it will work with any other Apple product you own and any web or app that offers its services to the public (or at least those who have purchased an iPhone or Macbook).

Apple also seems very concerned with ensuring their products last a long time—they offer extended warranties on all of their devices, which gives the consumer peace of mind when investing in technology. It’s not uncommon to hear someone say, “I’m going out today because I need an iPhone,” rather than, “I’m going out today because I need a phone.”

Finally—and perhaps most importantly—customers love Apple’s customer service department! If anything goes wrong with your purchase (whether due to a manufacturing defect or something else), they’ll help resolve everything quickly so you can get back on your way without missing too much time from work/school/life in general.

Letter B – BMW

BMW is a German luxury vehicle manufacturer. BMW is known for its performance, luxury, and design. Its slogan is “The Ultimate Driving Machine.”

BMW’s brand essence has been built around the idea of being the ultimate driving machine for your entire life—it’s not just about buying a car that drives well today; it’s about buying something that will continue to operate well for you in the future. They’ve created this image by using quality materials and engineering in their vehicles and creating products that evoke feelings of freedom and excitement on the road.

Letter C – Ciroc

Ciroc‘s brand essence is luxury, quality, and exclusivity. They aim to provide a premium vodka experience for the discerning vodka drinker.

Their personality is sophisticated and confident with a hint of luxury.

The values they stand for include sophistication and confidence with a touch of exclusivity.

Letter D – Disney

Disney is a brand that is famous for its characters and stories. They have created many of our favorite characters, such as Mickey Mouse, Snow White, the Seven Dwarfs, Cinderella, Aladdin, Toy Story’s Buzz Lightyear, Frozen’s Elsa, and Olaf. Disney also has a lot of content available through their movies (live action and animation), TV shows (Disney Channel), theme parks (Disneyland Paris), music videos, or even games such as Monopoly.

Letter E – eBay

eBays is a global e-commerce platform that enables individuals and businesses to buy and sell various goods and services worldwide. eBay was founded in 1995 and is headquartered in San Jose, California. eBay has offices in over 30 countries around the world. eBay essence is one of the secure and reliable transactions between consumers or between businesses and customers.

Letter F – FedEx

FedEx is a global courier delivery service founded in 1971 by Frederick W. Smith. The company headquarters are located in Memphis, Tennessee, and employ over 200,000 people worldwide. FedEx’s promise is reliable and controllable shipments.

Letter G – Google

Google is a brand that has a prominent brand essence. For over 20 years, Google’s brand essence has been “to organize the world’s information and make it universally accessible and useful.” This includes everything from their search engine to the Android operating system to their self-driving cars.

Google’s Global Marketing Director Shona Brown describes this as a “mission,” which she believes is essential to any successful company. She says:

“I think the mission is at the heart of every great business… It strips away all those things that don’t matter, so you can clearly understand what should be done.”

Letter H – Head & Shoulder

Head & Shoulder’s brand name gives the brand promise away at first sound. H&S is a hair care brand that delivers on dandruff. While it’s a very functional promise, and the emotional benefits have evolved in time, it’s not uncommon for consumer goods brands to have very performance-driven naming and essence.

Letter I – Ikea

The Ikea brand essence is an affordable home decor and furniture in a prominent Swedish design style. Ikea’s mission is to help people live a better everyday life at home. They strive to create a better everyday life for all of their customers, and they believe that everyone should be able to afford the design they want and need.

Ikea’s branding strategy has been built around this brand essence, which explains why their designs are so simple yet modern, clean, and minimalist.

Letter J – Jaguar

Jaguar is a luxury car brand founded in 1922 and is currently owned by Tata Motors. Jaguar was initially called Swallow Sidecar Company, but it changed its name to Jaguar Cars Ltd when the company launched its first car – the SS Jaguar 100. This vehicle featured a 1-liter engine and could reach speeds up to 80mph. In 1999, Jaguar became part of Ford Motor Company’s Premier Automotive Group as part of their global restructuring efforts after they went bankrupt during the Asian financial crisis. In 2008, Tata Motors acquired Jaguar Land Rover from Ford for USD 2 billion – an acquisition that made Tata Motors one of the leading auto manufacturers in India with over 100 different models under its belt today!

Jaguar’s promise is about British lordship, with a taste for premium and aggressive driving.

Letter K – Kellogg’s

Kellogg’s is an American multinational food manufacturing company headquartered in Battle Creek, Michigan. Kellogg’s produces cereal and granola bars, as well as cookies. Its best-known brands include Corn Flakes and Rice Krispies, followed by Special K and Pringles.

In the early 1920s, Will Keith Kellogg developed a dry corn flake cereal that he later identified as “corn flakes.” The company produced them under the Sanitas Toasted Corn Flake Company until 1929, when it was changed to Kellogg Company. They are available in many different flavors worldwide, including chocolate chips, peanut butter cups, and berries. Still, They remain one of America’s favorite brands alongside Honey Nut Cheerios or Frosted Flakes at breakfast time. Kellogg’s quintessential essence is the quick and convenient breakfast for all ages.

Letter L – Levi’s Strauss & Co.

Levi’s is a classic American brand. It was founded in 1853 and is known for its jeans, which have been around since the late 1800s. The company’s founder, Levi Strauss, originally wanted to produce pants for miners and pioneers in America. Since then, the company has continued to innovate and develop relevant products for its consumers. Levi’s brand essence is an “iconic American original,” which promises its customers to help them pioneer new frontiers.

Letter M – Microsoft

Microsoft is a software, computing, and consumer electronics company. But it’s less well-known for its mobile offerings and cloud computing services—those are the things that make Microsoft one of the biggest companies in the world (and arguably among the most valuable).

Microsoft is also known for being one of the original pioneers in business software—a product category it owns almost entirely today with Windows, Office, and Microsoft Dynamics ERP products.

All these different facets may seem like they don’t fit together at all—but they do! They’re all part of what makes Microsoft so successful. 

Letter N – Nike, Inc.

Nike is a global brand with a strong presence in the sporting goods industry. Nike’s brand essence is “Authentic Athletic Performance.” Its mission statement: “To bring inspiration and innovation to every athlete in the world.” The company’s products are geared toward athletes of all ages, genders, and sizes; its mission is to help people impact their performance through sports. And the inclusive twist is: if you have a body, you are an athlete.

Letter O – Oreo

Oreo is a cookie brand that’s been around for over 100 years.

It’s one of the most popular brands in America and across the world.

People love Oreos. And the brand is built around the consumption ritual of “Twist, lick, and dunk.” Oreo represents the promise of a family moment. A cult-like ritual passed from parents to children.

Letter P – Philips

Philips is a Dutch multinational electronics company headquartered in Amsterdam, Netherlands. It was founded in 1891 by Gerard Philips and his father, Frederik. The company is one of the largest producers of consumer electronics and household appliances worldwide and is based in Amsterdam. Philips sells its products with the promise of innovation through research while trying to reduce its impact on the environment. Its current slogan is “together we make life better,” which replaced the long-standing “sense & simplicity.”

Its products include medical equipment; home entertainment equipment; lifestyle accessories such as hair dryers, shavers, and electric toothbrushes; lighting products for homes, offices, and public areas such as streets or parks; personal care appliances such as electric razors for men but also women (hair dryers, etc.) 

Letter Q- QuickSilver

QuickSilver is a surf and snowboard gear brand that provides technical equipment and more fashion-related clothes. Launched at the end of the 60 in Australia, the company has been based in California since the beginning of the 70s. The logo is inspired by “The Great Wave of Kanagawa,” a mid-1800 Japanese print, which depicts both the fury of the Pacific Ocean and the majestic size of Mount Fuji. And this narrative is core to the brand’s promise of this particular lifestyle.

Letter R – Reebok

Reebok is a brand known for its performance, fitness, and sports apparel. This means that when you think of the Reebok brand, you likely picture a person running on a treadmill in their athletic shoes or lifting weights at the gym. Originally British, but now under American control, the company pioneered the spiked running shoes that still define the brand as an innovative, athlete-centric brand.

Letter S – Svedka

Svedka is a vodka brand that Constellation Brands owns. Svedka was launched in 2001, and the brand name originated from the words Sverige (Swedish) and Vodka. The liquid is made in Sweden from wheat, rye, and barley. The brand is known for using copper pot stills to create its signature smooth taste. The brand essence is an affordable alternative to more expensive – and more famous – Swedish Vodkas.

Letter T – Tito’s Vodka

Tito’s Vodka is a Texas vodka. The company was founded by Tito Beveridge in 1997, making its liquor with wheat and corn.

The Vodka is distilled four times to create the smooth taste consumers enjoy. It is made in Austin, Texas, where they still use old-world methods to make a product that customers love today too!

Difficult to separate Toto’s Vodka essence from the entrepreneur, but its success stems from a combination of a great product and a brand that does not care for what other people say.

Letter U – UnderArmor

UnderArmor is a brand of sports apparel and accessories. It was founded by Kevin Plank in 1996 and is headquartered in Baltimore, Maryland. UnderArmor has over 12,000 employees worldwide.

The company’s UA logo is an eagle holding a shield that reads “Under Armor” in an italicized-style font. The letters are capitalized to emphasize their importance as the company’s name, but the word “under” does not have any special formatting to make it stand out from the rest of the text on the shield.

UnderArmour’s brand essence is to inspire athletes everywhere through performance innovation, so it wouldn’t be surprising if you see this symbol everywhere as they strive to dominate their niche market.

Letter V – Vans

Vans is a skateboarding and youth culture brand. The company was founded in 1966 by Paul Van Doren. It has become one of the most popular shoe brands in the world, and its shoes are often considered high quality and durable.

The Van’s brand essence is authenticity, fun, creativity, and freedom. In other words: it’s not just a shoe – it’s a lifestyle!

Letter W – Wyborowa

Wyborowa Vodka is a Polish vodka brand created in 1879 by the company’s founder, Stanislaw Wyborow. The distillery is located in Lublin, Poland, and produces this premium vodka. Wyborowa Vodka uses only natural ingredients with no artificial flavoring or coloring added. It has a smooth taste with hints of herbs and spices such as coriander, juniper berries, and citrus fruit peelings.

Letter X – Xerox

Xerox is an American company that develops digital and printing solutions. The brand is so salient it is often used as a synonym for the photocopy category. While the brand’s strength, it has limited the company’s development as the digital revolution emerged and changed the business landscape.

Letter Y – YouTube

YouTube is a video-sharing website founded in 2005 and is owned by Google. YouTube is the world’s largest video-sharing website and has more than 1.9 billion logged-in users per month, who watch a total of 100+ million videos daily.

YouTube is also an essential extension of Google’s search engine strategy, being second only to the mother company product for the number of searches.YouTube is the digital video and is becoming an essential player in streaming services.

Letter Z – Zubrowka

You might have heard of this Vodka before. It’s the first Vodka infused with bison grass, and it comes from Poland.

One of Poland’s most-known vodka brands, with the peculiar bison grass blade from the Bialowieza Forest. The brand is part of the CEDC portfolio, which in 2022 passed from Russian Standard’s hands into Maspex Group.


These brand essence examples showcase each company’s unique promise to its customers. By identifying your brand’s inspiration, you can create a strong connection between your product and its audience.

Why are Brand Essence Examples relevant? Because they provide a benchmark for what well-known brands are doing and how they relate to their stakeholders. Of course, examples – and Brand Essence Examples also – do not tell the whole story, so they need to be taken as a proxy, not as a gospel.

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