Urban Design Thinking Consulting: From brand design to international marketing expansion in social media and social networks, cities require new models for a new marketing mindset.In 1999, British author and practitioner John Grant defined a brand as “an idea people live by”. Leading “guru’s” of the decade that followed, like Kevin Roberts
Developing a start-up in the Real Estate Market in SpainMeet Arad Edrey-Lavie, managing director NuvoBarcelona, Unique Advisory For International Investors In Barcelona. After 10 years of developing telecom and telecom related service, Arad saw a crazy opportunity, developing a real estate company for foreign investors in the crashed Spanish market.
Making sense of Brand ArchitectureProbably brand architecture is the branding framework that non-marketers have the most difficult comprehending. While as consumers they are probably used to experiencing brand architectures, in the author’s experience, non-marketers really tend to associate the tool to the infamous lipstick on the pig. Interestingly enough, general
The future of healthcareFrom a recent BBC online study, new features of luxury and new markers of wealth were identified in immaterial treasures like the control over one’s time, the possibility to increase one’s education and the access to superior wellness and healthcare. One of the authors of this post
Tales from the next automotive futures.Before the concept of connected mobility existed, in 1968, the young but already celebrated "Maestro" of car design, Giorgio "Giorgetto" Giugiaro, left Bertone to start up his boutique firm, ItalDesign, located near Turin, Italy. By 1990, the company had hundreds of specialized workers, with subsidiary
Innovation thinking: embrace and cultivateInnovation thinking cannot be deployed, it must be cultivated, and in order to be cultivated, it needs to be embraced, not imposed. A properly executed and well communicated innovation thinking programme which starts out gradually and lets everyone become used to the idea can change the