The first one is on consumer rituals, and how rituals are relevant in innovation and branding: it can be accessed here. Whereas here you can access my post on management consulting, the importance of a certain discipline in marketing, branding and growth.
This is the second post following my visit to Barcelona at Esadecreapolis. In this article, I’d like to present some topics we discussed during the session, and in particular, the insights we generated on change management. A great way of discussing the topic of change management is to introduce Netflix: firstly,
Last week, I had the pleasure of speaking at ESADECREAPOLIS an ecosystem on open innovation taking place in Barcelona at ESADE’s business school. My role was to deliver describing methods by which innovation can happen, as well as potential barriers, catalysts and hazard. It is, indeed, an interesting point of
One of the best example of co-creation with experts is the fruit of Diageo visionary innovation and branding strategy. 'Show your spirits' builds on the strength of the Diageo Worldclass platform for bartenders, by adding a twist to the standard competition. While all spirits companies are engaging bartenders in the
This is the last article within a three-post mini series on co-creation The first is accessible here, and the second here. This article discusses how to properly discern the difference between on-line and off-line co-creation, and while this is meant to be as objective as possible, my clear preference is
This is the second item of a three part series on the power of co-creation. The first one can be accessed here. The objective of this post is to shed some light on the objectives of co-creation and with whom co-creating. In the next and final post, we will look