Author Archives: Marco Bevolo
Design Writing, a design process made of words only
Posted on 03/03/2021
Design Writing is a design management process based on a clear set of formats, a multidisciplinary view, and a talent that excels in writing. It is neither professional writing nor technical writing. The fundamental purpose is to translate and articulate the brand positioning into storytelling assets in actionable text formats. However, this is a process […]