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The era of influencers is over
The era of influencers is over

Posted on 25/10/2022 by

Is the influencer trend over? The term “influencer” is almost ubiquitous in today’s society. Whether you’re working to earn your Instagram-worthy beach bod or simply trying to get the attention of that cute girl or guy at the coffee shop, everyone seems to be obsessed with becoming an influencer. Yet as our media landscape continues […]

Unveiling the Essence: 5 Inspiring Examples of Brands that Capture the Heart and Mind
Unveiling the Essence: 5 Inspiring Examples of Brands that Capture the Heart and Mind

Posted on 13/10/2022 by

Unveiling the Essence: 5 Inspiring Brand Essence Examples Step into the world of exceptional branding as we unveil the essence of five inspiring brands that have captured their audience’s hearts and minds. These brands have mastered the art of storytelling, leaving a lasting impact on consumers and engraving their names in the annals of marketing […]

Category Management Tools
Category Management Tools

Posted on 10/10/2022 by

Introduction Whether you are a retailer or a brand in modern trade, category management is essential to drive revenues and profitability. It allows your business to improve efficiency, manage inventory more effectively and make more informed decisions.  What are the benefits of having this tool in your business? And how can you choose the suitable […]

The world of Diffusion Marketing
The world of Diffusion Marketing

Posted on 03/10/2022 by

Introduction to Diffusion Marketing The history of new products and business model launches is fascinating, full of twists and turns. As technology evolves and consumers change their purchasing preferences, marketers must adapt their approach to stay relevant. That’s why the field is ever-evolving; no matter how well you know it, there’s always something new to […]

What are Brand Ambassadors?
What are Brand Ambassadors?

Posted on 26/09/2022 by

The revolving world of brand ambassadors Finding a universally accepted definition of a brand ambassador is impossible because the notion means different roles to different industries and even other functions in the same industry. For example, in marketing luxury goods and services, the role is technically an ambassador for the brand. Someone famous who might […]

What are Brand Attributes?
What are Brand Attributes?

Posted on 22/09/2022 by

Introduction Brand attributes are characteristics of your brand. They’re what make it different from the competition in consumers’ eyes. These can be tangible things like a unique design or intangible qualities like personality traits. Brand attributes help set you apart from your competitors and build customer loyalty over time through repeat purchases with added value […]

What is the brand essence?
What is the brand essence?

Posted on 19/09/2022 by

Introduction Brand essence is the underlying core of a brand. It makes a brand unique and different from its competitors, and it’s essential to building trust with any audience. Brand essence can be hard to define – especially when monitoring your brand’s success in achieving its purpose. But by understanding how it works, you’ll be […]

What are brand extensions?
What are brand extensions?

Posted on 15/09/2022 by

Introduction Brand extensions are a way to expand the brand of your product or service through new products and services, even across industries. They can be an effective strategy but can also dilute the brand if they’re not managed properly.  In this post, we’ll help you learn more about brand extensions so that you can […]

How to succeed in Co-branding Initiatives
How to succeed in Co-branding Initiatives

Posted on 12/09/2022 by

Introduction Co-branding is a strategic partnership between two or more companies. It allows businesses to leverage each other’s strengths, maximize joint venture benefits, and build their brands together. Co-branding is also a way to reach consumers seeking high-quality products. Co-branding has become increasingly popular over the last decade among major brands and retailers in all […]

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Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch