Author Archives: Filiberto Amati
Category Management Tools
Posted on 10/10/2022
Introduction Whether you are a retailer or a brand in modern trade, category management is essential to drive revenues and profitability. It allows your business to improve efficiency, manage inventory more effectively and make more informed decisions. What are the benefits of having this tool in your business? And how can you choose the suitable […]
The world of Diffusion Marketing
Posted on 03/10/2022
Introduction to Diffusion Marketing The history of new products and business model launches is fascinating, full of twists and turns. As technology evolves and consumers change their purchasing preferences, marketers must adapt their approach to stay relevant. That’s why the field is ever-evolving; no matter how well you know it, there’s always something new to […]
What are Brand Ambassadors?
Posted on 26/09/2022
The revolving world of brand ambassadors Finding a universally accepted definition of a brand ambassador is impossible because the notion means different roles to different industries and even other functions in the same industry. For example, in marketing luxury goods and services, the role is technically an ambassador for the brand. Someone famous who might […]
What are Brand Attributes?
Posted on 22/09/2022
Introduction Brand attributes are characteristics of your brand. They’re what make it different from the competition in consumers’ eyes. These can be tangible things like a unique design or intangible qualities like personality traits. Brand attributes help set you apart from your competitors and build customer loyalty over time through repeat purchases with added value […]
What is the brand essence?
Posted on 19/09/2022
Introduction Brand essence is the underlying core of a brand. It makes a brand unique and different from its competitors, and it’s essential to building trust with any audience. Brand essence can be hard to define – especially when monitoring your brand’s success in achieving its purpose. But by understanding how it works, you’ll be […]
What are brand extensions?
Posted on 15/09/2022
Introduction Brand extensions are a way to expand the brand of your product or service through new products and services, even across industries. They can be an effective strategy but can also dilute the brand if they’re not managed properly. In this post, we’ll help you learn more about brand extensions so that you can […]
How to succeed in Co-branding Initiatives
Posted on 12/09/2022
Introduction Co-branding is a strategic partnership between two or more companies. It allows businesses to leverage each other’s strengths, maximize joint venture benefits, and build their brands together. Co-branding is also a way to reach consumers seeking high-quality products. Co-branding has become increasingly popular over the last decade among major brands and retailers in all […]
How to write a creative brief?
Posted on 08/09/2022
Introduction to writing a creative brief A creative brief is an essential marketing process that outlines all the details of a marketing campaign or design project. It’s like a blueprint for the campaign, allowing you to communicate with your agency on your goals and how they should achieve them. What is a creative brief? A […]
What is product-led growth?
Posted on 05/09/2022
Introduction to PLG Product-led growth (PLG) is a strategy that uses your product to reach and sell new customers, intending to grow without relying on sales or marketing teams. PLG is built around three pillars: 1) Product-led growth (PLG) is a company’s successful use of its product to drive growth without relying on sales or […]