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Rapid Brand Bootstrapping
Rapid Brand Bootstrapping

Posted on 08/02/2024 by

Unlocking Your Strategy for Success Introduction Did you know that 72% of marketers believe brand strategy is critical to their company’s growth, yet only 15% of startups feel confident in their strategic planning? This gap underscores the vital role that a well-defined brand strategy plays in the success and sustainability of new businesses. In today’s […]

Digital Branding and the Rise of Brand Glee: A Comprehensive Guide
Digital Branding and the Rise of Brand Glee: A Comprehensive Guide

Posted on 10/01/2024 by

Introduction to Brand Glee in Digital Branding In digital branding, a novel and compelling concept known as “Brand Glee” is gaining prominence. Brand Glee encapsulates the unique sensation or heightened pleasure consumers experience when interacting with a brand. This concept is particularly vital in the Digital Age, where technology’s widespread access and the mainstream acceptance […]

The Power of Brand Experiences in Marketing
The Power of Brand Experiences in Marketing

Posted on 19/05/2023 by

Brand Experiences: Elevating Customer Engagement and Loyalty Did you know immersive brand experiences can increase customer loyalty by over 30%? Dive into experiential marketing to learn how to captivate your audience. Standing out is crucial in today’s marketplace’s hustle and bustle. Experiential Branding, which includes every interaction a consumer has with a brand – in […]

The Value Chain: why and what
The Value Chain: why and what

Posted on 30/11/2022 by

Introduction to the value chain The objective of this post is for you to get acquainted with what a value chain is, how we can price each of the steps of the value chain, and how this is a tool you should have in your toolbox for negotiations. What is a Value Chain? Understanding the […]

Winning the export game
Winning the export game

Posted on 24/11/2022 by

Introduction to exports Not winning in the export game? You are not alone. Why do so many companies fail at exports? Many companies fail at it because they have a “moving boxes” mentality and not a transparent export model. Is there an export model that is preferable to another? Not really, but the latter is […]

Optimizing the route to market strategy
Optimizing the route to market strategy

Posted on 20/11/2022 by

Introduction to the route to market strategy The route-to-market approach is crucial to any company’s strategic puzzle. It’s essential to understand how the firm will sell each product for companies with a wide range of products and services. This is especially true if the company can sell a product or service through multiple channels, such […]

Stereotypes in Marketing
Stereotypes in Marketing

Posted on 11/11/2022 by

Introduction to Stereotypes in Marketing Gender stereotyping is a problem for both men and women. It can make it harder for people to be themselves and limit their workplace and home opportunities. But what exactly is gender stereotyping? And how does it happen? This post will look at how marketers reinforce gender stereotypes through marketing […]

Logos with hidden messages
Logos with hidden messages

Posted on 08/11/2022 by

Logos with hidden messages These logos prove there’s more to a company’s logo than meets the eye. You might not have noticed these hidden messages from the moment you first saw them, but now that you know they’re there, they’ll be impossible to unsee! Marketing and design leverage symbolism and nuances to set expectations and […]

Marketing Effectiveness: does your marketing build your brand?
Marketing Effectiveness: does your marketing build your brand?

Posted on 03/11/2022 by

Introduction to Marketing Effectiveness Marketing activities are a significant investment for any organization. Marketers’ challenges are whether those investments should drive short-term sales or just long-term branding. Or can they fuel both?  In other words, are your marketing efforts building your brand?  How can you prove your marketing efforts create value for your brand? Your […]

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Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch