Premiumization in Wines
We hear a lot on how wines are becoming more and more premium, with more people becoming experts. But is that true? According to our numbers, not really
Brands and Cultural meaning
Too often marketers forget what is the intrinsic potential of a brand. In particular they forget that their brands have an important cultural meaning, which characterize the society we live in. The core of the scholar work on the subject is 30 years old, but still of undeniable actuality nowadays. Understanding
Storytelling: what you never dared to ask
The presentation is downloadable in PDF in our free reports section.
