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Auditing the Moments of Truth
Auditing the Moments of Truth

Posted on 25/03/2024 by

TL;DR: Auditing the Moments of Truth Digital technologies have fundamentally changed how consumers discover, research, and decide on purchases, emphasizing the importance of the “Moments of Truth” in marketing. These moments—Zero Moment of Truth (ZMOT), First Moment of Truth (FMOT), Second Moment of Truth (SMOT), and Ultimate Moment of Truth (UMOT)—represent critical touchpoints where consumers […]

The Future: Marketing-as-a-service
The Future: Marketing-as-a-service

Posted on 16/03/2024 by

The Future of Marketing: Unlocking the Power of Marketing-as-a-Service Welcome to the future of marketing. Traditional marketing is becoming obsolete in this digital era, paving the way for innovative strategies. One such revolution is Marketing-as-a-Service (MaaS), a game-changer that unlocks a new world of possibilities. MaaS allows companies to outsource their marketing activities, gaining access […]

The Almighty Marketing Plan
The Almighty Marketing Plan

Posted on 11/03/2024 by

Mastering the Art of Marketing: An In-Depth Guide to Creating a Powerful Marketing Plan Are you ready to take your marketing game to the next level? Having a robust marketing plan is essential for success. Whether you’re a small business owner or a marketing professional looking to enhance your skills, this comprehensive guide is here […]

Personalization in Marketing: The New Frontier
Personalization in Marketing: The New Frontier

Posted on 08/03/2024 by

Introduction: Personalization in Marketing Imagine walking into your favorite coffee shop, where the barista knows your name and order. This feeling of being known and valued is at the heart of personalization. In marketing, personalization is about crafting experiences and messages that resonate with each customer. It’s a powerful tool transforming how brands communicate, moving […]

Decoding Market Measurement
Decoding Market Measurement

Posted on 05/03/2024 by

Decoding Market Measurement: A Comprehensive Guide for Marketers Market measurement is the process of assessing the size and value of a market, understanding consumer behavior, and tracking the performance of products and brands over time. It provides a comprehensive competitive landscape view, offering insights into sales trends, market shares, distribution channels, and consumer preferences. For […]

Brand Positioning by Execution
Brand Positioning by Execution

Posted on 04/03/2024 by

Brand Positioning by Execution: Mental and Physical Availability Are The Road to Success The importance of brand visibility and recognition cannot be overstated. Brands are vying for attention and retention in consumers’ minds and choices. Amid this crowded and noisy environment, standing out requires impeccable marketing execution; it necessitates a strategic focus on mental and […]

Creating Sustainable Solutions through the Lens of Design Thinking
Creating Sustainable Solutions through the Lens of Design Thinking

Posted on 27/02/2024 by

Creating Sustainable Solutions through the Lens of Design Thinking In today’s rapidly changing world, it is becoming increasingly important to approach complex problems with innovative and sustainable solutions. Design thinking offers a fresh perspective on problem-solving, combining empathy, creativity, and rationality to design effective and people-centered solutions. With a focus on sustainability, this approach is […]

The Art of Standing Out: Advantages of Brand Positioning
The Art of Standing Out: Advantages of Brand Positioning

Posted on 21/02/2024 by

The Art of Standing Out: How Brand Positioning Can Elevate Your Business In today’s crowded marketplace, it’s no longer enough for a business to exist. A strong brand positioning strategy must stand out and capture consumers’ attention. This is where the art of brand positioning comes into play, allowing businesses to carve out a unique […]

Navigating the Path to Becoming a Successful Fractional CMO
Navigating the Path to Becoming a Successful Fractional CMO

Posted on 16/02/2024 by

Introduction to Fractional CMOs In today’s dynamic business world, the concept of a fractional Chief Marketing Officer (CMO) has emerged as a game-changing strategy for companies striving to navigate the complexities of marketing without the overhead of a full-time executive position. A fractional CMO is a highly experienced marketing professional who serves multiple companies on […]

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Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch