We help companies navigate blurring boundaries by building more relevant, robust, and sustainable growth.
In this era of exponential change and VUCA conditions, we help firms strive in this emerging landscape.
We transform brands by delivering a roadmap to more robust, relevant, and salient brands. We advise clients in building authentic, purposeful brands. We believe that brand innovation is key to success. And our clients seek our help in building future scenarios, scanning weak signals, and monitoring long-term trends. We help companies develop effective commercial growth beyond the "moving boxes phase."
At our collective, we unite an elite cadre of independent consultants, each boasting over 15 years of global expertise across advisory and client engagements. Our acumen extends beyond mere strategy to grasp the quintessence of consulting, ensuring our deliverables transcend the theoretical—our seasoned professionals craft actionable designs with clarity on the pivotal "so-what" and "what's next" for your firm.
We pride ourselves on leadership-heavy team composition, guaranteeing that only consultants with the most pertinent and distinguished experience are selected to navigate your company's unique challenges.
Developing more robust, more relevant, purposeful brands.
Co-creating products, services, ventures, and organizations that deliver top- and bottom-line growth.
Supporting international expansion, exports, and at-home commercial development. Revenue management, Route-to-market-optimization.
Developing creative future scenarios, trend scouting, and scanning of relevant weak signals.
We have helped companies in their due diligence process by assessing their targets' required marketing and trade investments, spotting fuzzy deals, and identifying quick wins for growth. We often work alongside the legal teams to assess the commercial impact of existing trade agreements. Industry Experience: Consumer Goods, Food & Beverages.
We assist companies and M&A boutiques in scouting for brands and commercial operations that would fit their portfolio and international growth objectives. While we do not look at financials and valuations, we bring insights from a brand, commercial, and distribution point of view. Industry Experience: Consumer Goods, Food & Beverages, Personal Care, and Cosmetics.
Every negotiation has its constraints and developments, and they do not always end up where expected. Managing a retail or distributor portfolio requires taking a step back to gain a helicopter view. We help companies assess their distributors, channels, and accounts to find opportunities to shuffle investments in trade allowances in the clients with the most promising growth. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.
For several B2B2C players, we have developed and implemented MVPs for their Direct-to-Consumers approach. Based on building a community first instead of focusing on the transactional & commercial part. This work also includes looking into subscriptions or products-as-a-service business models. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages.
Building salient brands requires time and consistent efforts. A catalyst for saliency is a well thought and relevant positioning. We help companies position and re-position their brands in a relevant, purposeful, and actionable way. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.
The blurrification of category boundaries and the emergence of metaverse are forcing firms to rethink their brand architectures to ensure they can tap into multiple categories and deal with their digital footprint. We help companies audit, analyze and design brand architectures. Industry Experience: Fashion, Fragrances and Cosmetics, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.
Co-creation is a design-thinking process in which the managers involve consumers, customers, and external experts. Co-creation is a form of collaborative innovation in which people - both internal and external to the company - work together to find solutions to a defined problem Ideation is the creative process in which people internal to the company develop solutions to existing problems or concepts to tap into emerging opportunities. We help companies design, execute, and summarize the outcome of creativity and co-creation efforts. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.
To stay ahead of the curve, you need to understand systems and complexity and creative and collaborative thinking and actions. Strategic foresight is a latent and ancient human ability. Scenario planning helps you plan for the future. It facilitates future-oriented awareness that works by overcoming existing biases, simplifying complexity, and reducing uncertainty to foster faster and more efficient decisions. It has been used for more than 30 years in corporate decision-making processes and helps overcome uncertainty, improve cognitive ability, and enhance mental agility. We help companies build and analyze the impact of future scenarios and develop an actionable plan forward. Industry Experience: Insurance, Healthcare, Retail, Automotive, Consumer Goods, Food & Beverages, Consumer Electronics.
Change is the only constant in our world. The pace of change is increasing rapidly in many areas, such as digitization. Whenever a change occurs, there are always risks involved and opportunities available If the market changes and there no longer exists a need for a product. It could be a risk for a company. The change also brings many opportunities and possibilities for innovations. We help companies identify long-term (5-10 years) trends in their industries with the potential of changing the sector landscape. Industry Experience: Insurance, Healthcare, Retail, Pharmaceutical, Automotive, Consumer Electronics, Consumer Goods, Wines and Spirits, Food and Beverages
Posted on 21/02/2024
The Art of Standing Out: How Brand Positioning Can Elevate Your Business In today’s crowded marketplace, it’s no longer enough for a business to exist. A strong brand positioning strategy must stand out and capture consumers’ attention. This is where the art of brand positioning comes into play, allowing businesses to carve out a unique […]
Posted on 16/02/2024
Introduction to Fractional CMOs In today’s dynamic business world, the concept of a fractional Chief Marketing Officer (CMO) has emerged as a game-changing strategy for companies striving to navigate the complexities of marketing without the overhead of a full-time executive position. A fractional CMO is a highly experienced marketing professional who serves multiple companies on […]
Posted on 08/02/2024
Unlocking Your Strategy for Success Introduction Did you know that 72% of marketers believe brand strategy is critical to their company’s growth, yet only 15% of startups feel confident in their strategic planning? This gap underscores the vital role that a well-defined brand strategy plays in the success and sustainability of new businesses. In today’s […]
Fractional CMO for an AI Startup.Download PDF
Freelance Project for a Pharma StartUp.Download PDF
Boutique Advisory for a Beverage Company.Download PDF
Cases compilated and reviewed by Clutch