About Us

Filiberto Amati

Filiberto is an hands-on leader and change manager, with nearly 15 years of International experience. He combines top-notch strategic skills with an eye for operational details, in which he does not mind getting involved.

Since 2007 Filiberto has been active in the Wines and Spirits industry, by working first for Gruppo Campari and then for ILLVA Saronno, which he joined as Regional Director for Central and Eastern Europe. Beyond the European challenge he has been managing part of the Caribbean, the domestic and duty free Central American markets, the North American duty free market, as well as Canada and Mexico.

Prior to this experience he was in Amsterdam, where he worked as a consultant and freelance for Auberon – a boutique marketing innovation consulting. In this period has been staffed on a number of projects for global companies e.g., Phillips, Heineken, SS+K. In between Auberon and Campari he spent 6 months as Sr. Director of End User Innovation in Philips Consumer Electronics.

In 2003 he earned his MBA at IESE business school in Barcelona – which follows his Master in Engineering and Management from University Federico II in Naples, Italy – where he graduated in 1998 with honours. In 1999 the University Federico II awarded him with the Guido Dorso prize for his research in the field of southern Italy SME.

Filiberto is the author of several publications, most notably: Co-creation Mystery Solved (2014), a handbook to jump start the adoption of co-creation in any company. He also co-authored the academic paper: Amati, F. and Pestana, F., 2015. Consumption Rituals: a Strategic Marketing Framework. Studia Ekonomiczne/Polska Akademia Nauk. Instytut Nauk Ekonomicznych, (2 (85)), pp.229-246.

He is mother tongue Italian, and speaks fluent English, Spanish as well as good French. He is currently studying Polish and has lived in Italy, Belgium, Spain, Netherlands, Netherlands Antilles and – for shorter periods – in Mexico, USA and Montecarlo.

Since 2012 he lives in Warsaw, Poland, – city for which he was selected to be the face of social media campaign to attract foreign expats – where he currently lives with his wife and children.


Key People

Hubert Borucki

Hubert: he is in charge of logistics of our workshops, and the coordination of our graphic and industrial designers

Katarzyna Bordowska

Kasia: she is responsible for PR, communication and coordination of our speaking engagements


Our experts have diverse and international backgrounds and are based all of the world. They all have at least 15 years of both client side experience combined with extensive practice in management consulting, design, co-creation and consumer research. We involve them in project only to cover a specific need, such as industry experience (e.g., previous sector experience in top player) or functional competence (e.g., design, consumer research, trade marketing,…).

Key Experts

Ralph Talmont is an Australian/Polish author, entrepreneur, multimedia producer and communications consultant, residing in Warsaw, Poland. We work with Ralph in themes of creativity, branding and innovation


Holger Baum is a marketing and commercial consultant, with years of experience in SABMiller (now Asahi). We work with Holger, in themes of route to market and shopper marketing.