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August 2014

My guest post on Rescue a CEO on CEO Blognation, focusing on The Brand Ladder as Framework for Specific Product Benefits and Credibility - introducing, in addition to the management consulting view, also the basics of this marketing framework, its evolution and impact on future of branding.Source: rescue.ceoblognation.comSee on

Filiberto Amati, the Founder of Amati & Associates, a group of Innovation Catalysts, Branding Architects and International Experts that works with a variety of multinational companies and top consumer products throughout the world joins Enterprise Radio.Takling about branding, innovation, rituals, co-creation and strategic marketing.Source: epodcastnetwork.comSee on - Innovation