The first one is on consumer rituals, and how rituals are relevant in innovation and branding: it can be accessed here.Whereas here you can access my post on management consulting, the importance of a certain discipline in marketing, branding and growth.
This is the second post following my visit to Barcelona at Esadecreapolis. In this article, I’d like to present some topics we discussed during the session, and in particular, the insights we generated on change management.A great way of discussing the topic of change management is to introduce Netflix: firstly,
Last week, I had the pleasure of speaking at ESADECREAPOLIS an ecosystem on open innovation taking place in Barcelona at ESADE’s business school. My role was to deliver describing methods by which innovation can happen, as well as potential barriers, catalysts and hazard. It is, indeed, an interesting point of