While the quest for innovation as a source of future growth is a minimum common factor, among local and global enterprises, scholars and practitioners are yet to determine a common or universal definition of innovation: in fact because of the lack of consensus on the dimensions and measures characterizing innovation,
How do you go about brand naming?Brand naming is a very challenging process which is borderline art and science. It is an unbelievably important task, which requires creativity as well as a great dose of strategic thinking.First and foremost a brand naming exercise should deliver a brand name with 2+1
Just recently I was exchanging some ideas with a journalist on how companies ensure that there are project in their innovation pipelines. I come up with a short list of best practices which is far from being exhaustive, but represent a good start.Trend Scouting: very relevant for producers of e.g.