Innovation and Branding Advisors

Design Thinking

Our motto is: “We are no designers. Therefore we do the best strategic design.” Our Design services include design strategy, design thinking to innovation and branding, and design research.


We work on various type of innovation projects, by focusing at times on the process, on the culture, or advising our clients on new business models, new product and service ecosystems ready for the digital transformation in their respective industries


We assist our clients in building more relevant and purposeful brands, by putting consumers at the center of the equation. We approach the branding discipline at 360 degrees, and always at a strategic level: from audit, to positioning, to segmentation and brand architecture

Commercial Strategy

We work along side our clients in improving their route to market, both at home and abroad, in improving their revenue management strategy, or in developing an international growth strategy.


Advisory: Approach and Proprietary Tools

Our approach

We assist our clients in developing growth strategies. For us fueling growth originates at the crossroads of three complementary – if not paradoxical – disciplines:

  • Management Consulting: the “analysis before action” approach.
  • Consumer/ Customer Research: the outside-in approach, both in qualitative and quantitative terms.
  • Creative: the “action before analysis” method.

Our clients are multinational companies, and more and more often small and medium sized companies: they require support in the development of a brand positioning, or in their innovation efforts, and more often in their international expansion.


Proprietary Tools: Rituals

While consumer habits are one of the pillars of consumer marketing – because habits drive repetitive consumption – we often go beyond them to propose rituals as a source of growth. Rituals have a stronger emotional root than habits, and are linked to self-fulfillment and enjoyment (in planning ex-ante, in the moment and in remembering ex-post). Rituals can be an incredible inspiration for innovation, as well as a great way to market an existing product or brand. To get some inspiration look at this presentation.

Proprietary tools: Co-creation

A co-creation is an interactive work session among consumers, experts and the client. They work together to solve one of the customer’s challenges, by developing one or more innovative concepts, in a clear and relevant insight platform. There are several methodologies of co-creation and we try to accommodate our customers by tailoring the structure of a ‘lab’ to the nuances of the geography and/ or the industry and/ or the product category. Co-creation can be used both as part of the client’s innovation projects (e.g. new ideas, improvement of concepts and prototypes) or as part of an effort to improve the marketing and commercial success of an existing product. You can learn more here.