We are a collective of independent consultants, each with at least 15 years of international experience, combining significant advisory and client experience. Each of us understands the true nature of a consulting engagement from both sides of the aisle. Because of this experience, we focus on clear "so-what" and "what's next": detailed, implementable plans and scenarios.
Our teams are top-heavy by default, and our independence means that only the best fit, most relevant experience makes it to the project team.
Developing stonger, more relevant, purposeful brands.
Co-creating products and services, ventures and organizations that deliver both top- and bottom-line growth.
Supporting international expansion, exports and at-home commercial developments.
Developing creative future scenarios, trend scouting and scanning of relevant weak signals.
Consumers tend to project their true or aspirational selves through their brands, and likewise, they tend to humanize brands to describe their differences beyond product attributes. Brand Archetypes are a construct to choose and develop a Brand Personality quickly. A 10 minutes pill, with theory and examples. Conveniently on-demand. Knowledge pills because you need to know!Buy on