Innovation and Branding Advisors
Advisory: Why us?
We assist our clients in developing growth strategies. For us fueling growth originates at the crossroads of three complementary – if not paradoxical – disciplines:
- Management Consulting: the “analysis before action” approach.
- Consumer/ Customer Research: the outside-in approach, both in qualitative and quantitative terms.
- Creative: the “action before analysis” method.
Our clients are multinational companies, and more and more often small and medium sized companies: they require support in the development of a brand positioning, or in their innovation efforts, and more often in their international expansion.
While consumer habits are one of the pillars of consumer marketing – because habits drive repetitive consumption – we tend to work with rituals as a source of growth. Rituals have a stronger emotional root than habits, and are linked to self-fulfillment and enjoyment. Moreover rituals can be an incredible inspiration for innovation, as well as a great way to market an existing product or brand. We also often co-create solution with lead users and opinion leaders. A co-creation is an interactive work session among consumers, experts and the client, working together to solve one of the customer’s challenges, by developing one or more innovative concepts, in a clear and relevant insight platform.
We do not staff a project on the basis of our available resources, we build the team that can solve the problem. Our projects teams are “top-heavy”, as we prefer to work with senior partners, with a good perspective of what the challenge is. Most of us have been on the client side, and have purchased advisory and agency services: we therefore put a lot of attention in developing a clear “so-what” for our insights, recommendations and conclusions: we build a clear and actionable path for – and with – our clients, and this is why they use our services again and again.
We often generate insights and validate trends during our project work. So, once in a while, we step back and put the pieces of the puzzle together, by analysing the effects of the big pictures on branding, innovation and market forces in general. Our latest work is on the future of premium and luxury consumption, in the context of digital transformation.