Unleashing High Potentials

Shaping Futures: Crafting Impactful and Relevant Brands and Pioneering Innovations.

We nurture growth, innovation, and excellence, ensuring every partnership is a step toward achieving aspirations beyond the ordinary.

Unleashing Your Firms' Potential Through Tailored Growth and Transformation Strategies.

Learn more Schedule time with Filiberto Amati

High Potentials

Our primary collaboration focus is engaging with High-Potential organizations operating within the consumer goods sector or industrial manufacturers. These businesses typically share one or more of the following distinct traits:

Great Products

An excellent product needs a brand. Products can often be built through a simplified Marketing Mix, such as the 2Ps: Product and Price.

Valuable Offerings

A well-designed offering needs a magical touch, e.g., stronger consumer and customer insights and a better-defined and focused brand positioning.

Local Jewels

A local gem ripe for international acceleration. A Product or a Brand in need of an effective and affordable Internationalization Strategy.

Our clients agree to the principles delineated in our manifesto and commit to work on building unique and proprietary consumer and customer insights, relevant and sustainable brands, and co-created ahead-of-the-curve solutions.


Partnering with us initiates a transformative journey for our clients, where we meticulously guide them through a series of strategic shifts: (1) We transition them from a narrow focus on price and product to embracing the comprehensive 4P marketing mix, enriching their approach with considerations of consumption occasions and physical and mental availability to create a more holistic and effective brand strategy. (2) Our collaboration redefines their competitive landscape, moving them from a traditional, category-centric viewpoint to navigating and thriving in an environment where industry boundaries are increasingly fluid and opportunities for innovation are abundant. (3) Lastly, we evolve their position from trend followers to pioneers, adept at forecasting and shaping future trends, ensuring they are always ahead of the curve and leading the market with foresight and innovation.

About Us

Our Unique Approach

At our collective, we unite an elite cadre of independent consultants, each boasting over 15 years of global expertise across advisory and client engagements. Our acumen extends beyond mere strategy to grasp the quintessence of consulting, ensuring our deliverables transcend the theoretical—our seasoned professionals craft actionable designs with clarity on the pivotal "so-what" and "what's next" for your firm.

We pride ourselves on leadership-heavy team composition, guaranteeing that only consultants with the most pertinent and distinguished experience are selected to navigate your company's unique challenges.


Years of




Our Services


Developing more robust, more relevant, purposeful brands.


Co-creating products, services, ventures, and organizations that deliver top- and bottom-line growth.

Commercial Excellence

Supporting international expansion, exports, and at-home commercial development. Revenue management, Route-to-market-optimization.


Developing creative future scenarios, trend scouting, and scanning of relevant weak signals.

What we delivered for our Clients

Evaluate the target company’s customer base and market positioning to assess its commercial due diligence

In the due diligence process, we empower businesses to maximize their investment and growth potential by strategically evaluating their market positioning and investment needs. Our expertise in identifying high-risk deals and immediate growth opportunities ensures that our clients make informed decisions that drive sustainable growth. Collaborating closely with legal teams, we also guarantee that our clients' trade agreements are compliant and optimized for commercial success, safeguarding and enhancing their competitive advantage in the market. Our comprehensive marketing and commercial due diligence process gives our clients the insights to build more robust, customer-focused strategies that enhance customer satisfaction and consumer loyalty. Industry Experience: Consumer Goods, Food & Beverages.

We discover for you, your next Brand acquisition

Our Acquisition Radar Screen equips businesses with a strategic foresight tool, enabling them to proactively identify and evaluate potential brand acquisition opportunities that align with their growth objectives. This powerful tool offers a comprehensive view of the competitive landscape and emerging market trends, ensuring that our clients are always a step ahead. By leveraging this insight, businesses can make informed decisions, confidently seize strategic opportunities, and drive transformative growth. The outcome is a meticulously curated growth path that expands the business's footprint and enhances its market position and customer base, ultimately delivering superior value to its customers and stakeholders. Industry Experience: Consumer Goods, Food & Beverages, Personal Care, and Cosmetics.

Empower your Route to Market Development

Empower your business with a direct path to customer engagement and satisfaction through our Route to Market Development strategy. By refining distribution channels, we help you deliver your products and services seamlessly to your target audience, ensuring an improved customer experience and driving accelerated growth in sales. Every negotiation has its constraints and developments, and they do not always end up where they expected. Managing a retail or distributor portfolio requires stepping back to gain a helicopter view. We help companies assess their distributors, channels, and accounts to find opportunities to shuffle investments in trade allowances in the clients with the most promising growth. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.

Launching your D2C Models

We've helped B2B2C companies transform their connection with their end-users by pioneering Direct-to-Consumer (D2C) MVPs, emphasizing community-building over mere transactions. This strategy fosters a loyal customer base and paves the way for innovative engagement through subscriptions and product-as-a-service models, enhancing customer satisfaction and loyalty while opening new revenue streams. This work also includes looking into subscriptions or products-as-a-service business models. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages.

Making your brand stand out in a relevant way

We elevate brands to prominence by crafting and refining their meaningful, purposeful, and actionable positioning. Our approach ensures that your brand resonates deeply with your audience, building lasting connections and driving brand loyalty through consistent, strategic efforts. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.

Developing Relevant and Implementable Brand Architectures

In an era where traditional category boundaries are fading and the digital realms, like the metaverse, are emerging, we guide businesses through the complex landscape of brand architecture. By auditing, analyzing, and strategically designing brand frameworks, we empower companies to navigate multiple categories and enhance their digital presence, ensuring they remain competitive and relevant. Industry Experience: Fashion, Fragrances and Cosmetics, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.

Co-creating and Co-designing Ahead of the Curve Ideas

Through co-creation, we facilitate a bridge between businesses and their broader community, harnessing collective wisdom to innovate and solve challenges. Similarly, our expertise in guiding internal ideation processes empowers teams to uncover solutions and seize new opportunities. Companies gain actionable insights and outcomes that drive forward-thinking strategies and tangible results by partnering with us for creativity and co-creation initiatives.   Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.

We build Future Scenarios to better drive your current efforts

Our strategic foresight and scenario planning services empower companies to navigate the future confidently. Understanding systems and complexities and fostering creative collaboration, we help businesses overcome biases, simplify complexities, and reduce uncertainties. This approach enhances decision-making, cognitive abilities, and mental agility. With over three decades of proven effectiveness in corporate strategy, we guide companies in building, analyzing, and leveraging future scenarios to develop actionable plans that ensure resilience and a competitive edge in rapidly changing markets. Industry Experience: Insurance, Healthcare, Retail, Automotive, Consumer Goods, Food & Beverages, Consumer Electronics.

We lead your Trend Research and Horizon Scanning

We guide companies in identifying and understanding long-term (5-10 years) industry trends with the transformative potential to reshape the sector landscape. By anticipating changes and discerning between risks and opportunities, we empower businesses to innovate and adapt strategically, ensuring they are not only prepared for the future but also positioned to lead it.  Industry Experience: Insurance, Healthcare, Retail, Pharmaceutical, Automotive, Consumer Electronics, Consumer Goods, Wines and Spirits, Food and Beverages.

Our Team

Elisabetta Borghi

Fashion, Retail

Milan, Italy.

Rafael Escanez

Sales, Business Development, M&A

Madrid, Spain.

Ralph Talmont

Brand, Innovation

Warsaw, Poland.

Marco Bevolo

Brand, Futures, Foresight

Eindhoven, Netherlands.

Filiberto Amati

Brand, Marketing, Strategy

Warsaw, Poland.

Our Clients

Our Latest Articles

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TL;DR: Auditing the Moments of Truth Digital technologies have fundamentally changed how consumers discover, research, and decide on purchases, emphasizing the importance of the “Moments of Truth” in marketing. These moments—Zero Moment of Truth (ZMOT), First Moment of Truth (FMOT), Second Moment of Truth (SMOT), and Ultimate Moment of Truth (UMOT)—represent critical touchpoints where consumers […]

The Future: Marketing-as-a-service
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Posted on 16/03/2024 by

The Future of Marketing: Unlocking the Power of Marketing-as-a-Service Welcome to the future of marketing. Traditional marketing is becoming obsolete in this digital era, paving the way for innovative strategies. One such revolution is Marketing-as-a-Service (MaaS), a game-changer that unlocks a new world of possibilities. MaaS allows companies to outsource their marketing activities, gaining access […]

The Almighty Marketing Plan
The Almighty Marketing Plan

Posted on 11/03/2024 by

Mastering the Art of Marketing: An In-Depth Guide to Creating a Powerful Marketing Plan Are you ready to take your marketing game to the next level? Having a robust marketing plan is essential for success. Whether you’re a small business owner or a marketing professional looking to enhance your skills, this comprehensive guide is here […]

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Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch