We are a collective of independent consultants, each with at least 15 years of international experience, combining significant advisory and client experience. Each of us understands the true nature of a consulting engagement from both sides of the aisle. Because of this experience, we focus on clear "so-what" and "what's next": detailed, implementable plans and scenarios.
Our teams are top-heavy by default, and our independence means that only the best fit, most relevant experience makes it to the project team.
Developing stonger, more relevant, purposeful brands.
Co-creating products and services, ventures and organizations that deliver both top- and bottom-line growth.
Supporting international expansion, exports and at-home commercial developments.
Developing creative future scenarios, trend scouting and scanning of relevant weak signals.
Brand Design is the third pillar of Strategic Brand Management, after Brand Positioning and Brand Architecture. Of the three, it is often more complex to understand for those with less experience with design. In our short lecture, we introduce the notion of Brand Design and its components through theory and examples. Conveniently on-demand. At your own pace. Design plays a mission-critical role in branding and is instrumental in creating relevant consumer experiences by providing the context for Brands and Products to fulfill their missions. Knowledge pills because you need to know!Buy on