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We are no designers. Therefore we do the best strategic design.

Amati & Associates is a business consulting firm for repeatable business success and sustainable growth, grounded on the experience and portfolios of three international partners with higher academic credentials and a combined portfolio of more than 25 world leading brands and creative industry firms. As an agile and connected organization, it taps into world class talent with the purpose to synchronize professional networks around highly customized projects and specifically tailor-made programs. In the most entrepreneurial spirit and with the ambition to stay at the forefront of contemporary business consulting practices, Amati & Associates launches a new cluster of services around Design Thinking, combining the creative edge of the design world with the rigor and focus on results of corporate and strategy contributors to the bottom line. With this new development, Amati & Associates does not aim at performing conventional design work or at competing with designers, on the contrary. In a time when design is pervasive, seamless and diluted in all business practices, Amati & Associates sees the best design-related strategic opportunities of the future in exercising a role of facilitation and orchestration for the best strategic design practices, in synergy and at service of measurable business growth.

Foresight

The Foresight service oriented to analysing and leveraging future trends and disruptions, with the objective to fuel business strategy, brand marketing and innovation. The goal is to anticipate emerging opportunities and to manage unthinkable risks, by means of strategies based on scenario planning. Amati & Associates, with PhD / DBA level partners, and our network of thought leaders, thinkers and experts in socio-culturally and business relevant fields. Amati & Associates delivers a customised process and toolbox, tailored on the business brief, tapping into qualitative research methodology, design thinking and co-creative principles. The Foresight service is crucial at the moment of defining a 5 to 10 years long term vision and mission, to articulate either brand positioning or innovation strategy. Our programs take place partly in the world outside, beyond the business scope of the commissioner to tap into unforeseen opportunities; partly in the company, below the very skin of staff and stakeholders. As a first step, the brief defines the process modules and the toolbox from a wide variety of possible configurations, enabling customised end delivery.

 

OUTPUT: Foresight programs, forecast reports, scenarios, future insights

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Design Strategy

Design Strategy is a service orchestrating a diverse set of multidisciplinary resources, to connect design thinking to management consulting for business success. This service should be adopted because design thinking is a competitive resource, when tapping into the best talent networks and being purposed to problem solving. The Design Strategy service is applicable when a business meets branding, innovation or strategic challenges, that require visual or tangible output. The service is managed by a specialist partner, with access to international networks of talent and a quality partner overseeing business fit. The service addresses business management, at both corporate and business line / product levels. The service is managed from Eindhoven, a leading design capital in The Netherlands, with international access to multicultural talent.

 

OUTPUT: Design strategies, visual assets for communication, 2D representations of products (sketches)

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Design Writing

Design Writing is a service focusing on copywriting and editorial skills, to articulate design practices and strategies to business consulting. This service should be adopted because design thinking is a competitive resource, when translated into effective and actionable text enabling problem solving. The service is applicable when a corporate design department meets copywriting or editorial challenges, that require conceptual articulation and textual output. The Design Writing service is managed by a specialist partner, with access to international networks of talent and a quality partner overseeing business fit. The service addresses design management and its corporate stakeholders, at both corporate and business line / product levels. This service is managed from Eindhoven, a leading design capital in The Netherlands, with international access to multicultural talent.

 

OUTPUT: Design strategies, design briefing, copy and editorial content related to design practices

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Designing the future of design.

Marco Bevolo, PhD, leads the service delivery with an experience of more than 20 years in foresight, forecast and trend analysis. Since the late 1990’s, Bevolo developed research programs and consulting services in the corporate, business and creative industry sectors, with collaborations along a professional career. His portfolio spans across international regions and competence areas, including ItalDesign Giugiaro (Turin), Euro RSCG (Milan), Philips Design (Eindhoven) as executive or director, and Philips Lighting (Amsterdam), Lighting Design Collective (Madrid / Helsinki / London), FCA (Turin), Municipality of Eindhoven (The Netherlands) and Dutch Design Week among his consulting customers. Bevolo holds the position of lecturer at NHTV University of Applied Sciences (The Netherlands) and has lectured or spoken at events or seminars by University of Delaware (US), London School of Economics, Temasek Polytechnic (Singapore), Art Center Colleage of Design (US) and UNAM (Mexico). He is the co-author of four English language business books, one translated into Korean, and of more than 50 publications and interviews. He served as advisory board member on ArtHub (Shanghai), Istituto Internazionale di Studi sul Futurismo (Milan) and the Embassy for Creative Affairs (The Netherlands). He lives and works between Eindhoven, The Netherlands, and Turin, Italy.

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