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New, Easy, Interesting, Motivating

Prof. Xavier Oliver of IESE Business School in Barcelona

Co-creation is nowadays an umbrella concept for many, diverse and often contradictory disciplines. This manuscript aims at providing the reader with the tools to understand co-creation, by providing a simple yet powerful framework to ask the relevant questions.

According to one of the readers:

This lecture is a superb summary on co-creation. The author has balanced very well the theory combined with eye opening experiences, rich examples, simple illustrations and graphs. It is easy and fun to read.
This great work gives clear guidelines, directions, tools and advice on the concept. The book serves as a informative starting point on co-creation as well as a deep dive cook book. This is real standard work for marketeers, developers, strategists, researchers and for all who like to drive substantial and sustainable innovation.

Where to buy the book

Amazon

Available on Amazon (US,UK,IT,FR,ES,DE,JP) in paperback and electronic version
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Other Platforms and Stores

Available on Ebay, Libreria Universitaria, Booktopia, Bokus, in paperback and electronic version
Available here