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In the News

News from Amati & Associates


  • Co-innovation republished on America Retail

    Innovación: How Co-Innovation will Impact the Marketing Department

  • Dark Side of IoT republished by Qbusiness.pl


  • Expert Interview on Food Dive

    http://www.fooddive.com/news/a-balancing-act-does-getting-acquired-tarnish-the-health-halo-of-better-fo/441050/ Filiberto Amati, a partner at branding firm Amati & Associates, said that when a conventional food or beverage producer buys a better-for-you brand, it usually is hoping to tap into a profitable niche where it would typically have no credibility to operate. “Normally, they keep the brands separated, albeit they leverage their distribution muscle and product supply efficiency as catalysts for growth of the acquired brand,” he told Food Dive. “This may not do anything for the image, but it certainly does a lot for the pockets.”
  • Dark Side of IOT republished by America Retail

    Opinión: The dark side of IoT – Internet of Things
  • Digital, Digitalization republished by America Retail

    Opinión: Digital, Digitization and the quest for the Holy Digital Grail

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