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Team

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Filiberto is an hands-on leader and change manager, with nearly 15 years of International experience. He combines top-notch strategic skills with an eye for operational details, in which he does not mind getting involved.

Since 2007 Filiberto has been active in the Wines and Spirits industry, by working first for Gruppo Campari and then for ILLVA Saronno, which he joined as Regional Director for Central and Eastern Europe. Beyond the European challenge he has been managing part of the Caribbean, the domestic and duty free Central American markets, the North American duty free market, as well as Canada and Mexico.

Prior to this experience he was in Amsterdam, where he worked as a consultant and freelance for Auberon – a boutique marketing innovation consulting. In this period has been staffed on a number of projects for global companies e.g., Phillips, Heineken, SS+K. In between Auberon and Campari he spent 6 months as Sr. Director of End User Innovation in Philips Consumer Electronics.

In 2003 he earned his MBA at IESE business school in Barcelona – which follows his Master in Engineering and Management from University Federico II in Naples, Italy – where he graduated in 1998 with honours. In 1999 the University Federico II awarded him with the Guido Dorso prize for his research in the field of southern Italy SME.

He is mother tongue Italian, and speaks fluent English, Spanish as well as good French. He is currently studying Polish and has lived in Italy, Belgium, Spain, Netherlands, Netherlands Antilles and – for shorter periods – in Mexico, USA and Montecarlo.

In January 2012 he relocated to Warsaw, Poland, where he currently lives with his wife and children.

Francisco is a business leader with strong international experience who assists companies to succeed with their strategic marketing, innovation and growth challenges. He has almost 20 years of experience working on a very diverse range of challenges and opportunities to build solid businesses based on the brand assets and market capabilities of leading companies around the world.

Francisco’s background combines both experience as company insider as strategy consultant in different sectors particularly FMCG, Pharma-OTC, Telecom, Media and Financial Services.

Francisco’s expertise is on helping companies to frame businesses, which leverage the power of their brands and create meaningful experiences for their consumers, shoppers and trade partners. From product innovation, to brand positioning & expression, to route-to-market, to the company business model… His perspective is that every aspect can be important, so he assists his clients making sure that all the relevant ones are aligned with what their consumers need and the company internal culture can address.

Francisco has delivered project results in five continents around the world. He is experienced in mature markets including: USA, Germany, Japan, UK, France, Spain, Netherlands, Italy, Belgium,… And also in Emerging Markets as: Mexico, Turkey, Russia, East Europe, MENA, Central America, …

Some leading companies which Francisco has worked for include: Mondelez, Gallina Blanca, Efes, Leche Pascual, Coca-Cola, Bahlsen, Reckit Benckiser, SAB Miller, Cadbury, Nutrexpa, Bayer, Boehringer Ingelheim, Lilly, Barceló, MTV, Proximus, Deloitte, Accenture, Citibank, Living Social, Aetna Insurance, Planeta, …

Francisco is also the founding partner of Advisium Group in Barcelona, a Marketing, Innovation and Growth consulting boutique. Additionally, he takes part in several entrepreneurial activities within diverse industries.

He combines his consulting activity with being an academic researcher, author and speaker on Innovation and Brands. He is currently researching for his PhD degree at Cranfield School of Management (UK), in the field of Customer Experience Design & Innovation. He holds an MBA degree awarded by IESE Business School, in Spain and is also an Electronic Engineer graduate from ITESM at Mexico.

He is fluent in English, Spanish, French and Catalan languages and has professional exposure to Portuguese, German and Dutch.

Prior to dedicating to business life, Francisco developed a short but intense career as rock-music composer and player. Francisco still plays occasionally his strato guitar in music jams with friends.

MARCO BEVOLO, PhD, was born on the same day as W.A. Mozart, only a few years after. He is currently Lecturer in International Leisure Management at NHTV University of Applied Sciences, where he designed and delivered a scientific course in “Strategic Decision Making in Corporate Management and Public Policy”, a vocational course in “Urban Brand Experience”, and curated the supervision of projects commissioned by Philips Consumer Lifestyle, LightProjects NYC, BrainJuicer NYC, Dutch Design Week and 515 / BBB Berlin.

He is the founder of Marco Bevolo Consulting, working for selected customers in Europe and Asia, including FIAT Chrysler, Lighting Design Collective (Madrid) and CitiesNext GmbH (Vienna). In this extracurricular capacity, since 2010 he has been the Principal Research Urban Futures for Philips Lighting in Europe, Poland, Czech Republic. He is the editor / co-author of four books, including the global edition of city.people.light (2007), an anthology of world class urban futures concepts, and the European “Create the Livable City” (2014), published by AJ Books EMAP (with Tapio Rosenius). He is the recipient of a 2011 Award of Excellence by Emerald Literati.

He earned his PhD on the role of design in generating urban futures at the Graduate School, Faculty of Social and Behavioral Sciences, Tilburg University, with Prof. Rijsman and Dr. Bishop among his supervisors and assessors.

Until 2009 he was a Director at Philips Design headquarters in the Netherlands, where he was the driving force behind CultureScan, the cultural futures research program. He primarily works in the areas of strategic design, people research and thought leadership. He graduated in Psychology of Communication from the University of Turin. Bevolo started his professional career at Italdesign Giugiaro in 1990. He was Editor in Chief for Intervista, an Italian lifestyle editorial spin off from Flash Art. Bevolo worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998.

Bevolo is also the author of “The Golden Crossroads” (2009, Palgrave, UK) and of “Premium by Design” (Gower / Ashgate, 2011), the latter in collaboration with Howard Moskowitz and Alex Gofman. He has had work published in monographs and edited books like “Design for Events” (2014, SAGE), “Prestige Retail” (2014, edited by Prof. R.Peiser, Harvard); The New Everyday by 010, Rotterdam (2004), in the Italian “Nuova Enciclopedia della Comunicazione”, as well as in the renowned Japanese design magazine Axis and in the Design Management Journal of Boston.

He was interviewed on cultural futures, trends and branding by the Korean national TV, Repubblica, ViewPoint, Der Spiegel and Marketing Tijdschrift. As journalist and researcher, he engaged in dialogs the likes of Richard Meier, Robert Venturi, Denise Scott Brown, Miuccia Prada, and more.

He lectured at the UNAM Post-graduate School of Architecture of Mexico City, at the Temasek Polytechnic of Singapore, at the Art Center College of Design in Pasadena, and Fashion Insitute Arnhem. He has been regularly invited to contribute at leading events by ESOMAR, ENG and DMI and the Global Urban Summit, (Rotterdam, 2010).

He lives between Eindhoven, The Netherlands, and Turin, Italy, with Japanese wife, Keiko Goto Bevolo.

Network and Partners

Our Partners have diverse and international backgrounds and are based in Russia, USA, China, Germany, Scandinavia, Mexico, Spain, The Netherlands, Italy, UK, Belgium and Poland.

They all have at least 10 years of both client side experience combined with extensive practice in management consulting, design, co-creation and consumer research.

Whilst competences and capabilities differ among ourselves, we all believe that an ambidextrous approach delivers outside-in growth opportunities: in a nutshell we believe that we can assist our clients in fueling growth by looking outside their standard perimeter (e.g.: customers, the customers of their customers,…) through creative and analytical tools.