Expert Interview on Food Dive

http://www.fooddive.com/news/a-balancing-act-does-getting-acquired-tarnish-the-health-halo-of-better-fo/441050/ Filiberto Amati, a partner at branding firm Amati & Associates, said that when a conventional food or beverage producer buys a better-for-you brand, it usually is hoping to tap into a profitable niche where it would typically have no...

Read More